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Exploring the e-CRM – e-customer- e-loyalty nexus: a Kenyan commercial bank case study

Timothy K. Oumar

Timothy K. Oumar

Jesuit Historical Institute in Africa,Nairobi, Kenya
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Oumar, Timothy K.
, 
Eric E. Mang’Unyi

Eric E. Mang’Unyi

Walter Sisulu University,Mthatha, South Africa
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Mang’Unyi, Eric E.
, 
Krishna K. Govender

Krishna K. Govender

University of KwaZulu-Natal,Pietermaritzburg, South Africa
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Govender, Krishna K.
 and 
Sookdhev Rajkaran

Sookdhev Rajkaran

Walter Sisulu University,Mthatha, South Africa
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Rajkaran, Sookdhev
  
Jan 11, 2018
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Published Online: Jan 11, 2018
Page range: 674 - 696
DOI: https://doi.org/10.1515/mmcks-2017-0039
Keywords
© 2018
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Management, Organization, Corporate Governance, Marketing, Sales, Customer Relations, Business Development, Change Management, Cooperation, Entrepreneurship
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