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What is materialism? Testing two dominant perspectives on materialism in the marketing literature

Srikant Manchiraju

Manchiraju, Srikant

and

Sep 01, 2015

What is materialism? Testing two dominant perspectives on materialism in the marketing literature's Cover Image

Management & Marketing

Volume 10 (2015): Issue 2 (September 2015)

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Published Online: Sep 01, 2015

Page range: 89 - 102

DOI: https://doi.org/10.1515/mmcks-2015-0008

Keywords
materialism, individual perspective, personality trait, personal value, marketing, conceptualizations

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Manchiraju, Srikant

Krizan, Zlatan

Language:: English

Publication timeframe:: 4 times per year
Journal Subjects:: Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship

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