<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The society is in a turmoil neither because globalization, high technology or immigration crises, but rather from the race of regional (China and Russia) or world power (US) to develop a new strategies to influence the countries. Europe is not bypassed by these phenomena because Russia as a regional actor is trying to create new sphere of influence at its periphery (especially in Baltic States, Poland and Romania). Romania, as NATO and European Union member, is one of the Russia’s targets not only because geographically it is in the Russia’s proximity, but because it is an area of American’s interests. Russia is developing a real hybrid war, using all the line of effort: political, economical, but specially the social one. The social field is covered by propaganda, promoted by mass-media, as a tool of political power. To counter-attack Russia’s hybrid war, NATO decided, at the Warsaw Summit to develop some operational lines, one is being strategic communication and the second is related with social resilience. The political, administrative and educational institutions are asked to apply this strategy, to find the way to educate people (almost via mass-media) in what is resilience and more important how it works when it is realized</p></abstract>

The society is in a turmoil neither because globalization, high technology or immigration crises, but rather from the race of regional (China and Russia) or world power (US) to develop a new strategies to influence the countries. Europe is not bypassed by these phenomena because Russia as a regional actor is trying to create new sphere of influence at its periphery (especially in Baltic States, Poland and Romania). Romania, as NATO and European Union member, is one of the Russia’s targets not only because geographically it is in the Russia’s proximity, but because it is an area of American’s interests. Russia is developing a real hybrid war, using all the line of effort: political, economical, but specially the social one. The social field is covered by propaganda, promoted by mass-media, as a tool of political power. To counter-attack Russia’s hybrid war, NATO decided, at the Warsaw Summit to develop some operational lines, one is being strategic communication and the second is related with social resilience. The political, administrative and educational institutions are asked to apply this strategy, to find the way to educate people (almost via mass-media) in what is resilience and more important how it works when it is realized

Strategic Communication as an Augumentativ Factor in Social Resilience

International conference KNOWLEDGE-BASED ORGANIZATION

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Strategic Communication as an Augumentativ Factor in Social Resilience"}

The society is in a turmoil neither because globalization, high technology or immigration crises, but rather from the race of regional (China and Russia) or...

Strategic Communication as an Augumentativ Factor in Social Resilience

Published Online: Jul 26, 2018

Page range: 198 - 204

DOI: https://doi.org/10.1515/kbo-2018-0029

Keywords
hybrid war, strategic communication, resilience, education, state

© 2018 Vasile Roman, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Strategic Communication as an Augumentativ Factor in Social Resilience

Published Online: Jul 26, 2018

Page range: 198 - 204

DOI: https://doi.org/10.1515/kbo-2018-0029

Keywordshybrid war, strategic communication, resilience, education, state

© 2018 Vasile Roman, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
hybrid war, strategic communication, resilience, education, state