Integrating the Use of Online Social Networking Sites in the Communication Strategy of a Company

Published Online: Jul 27, 2016

Page range: 189 - 195

DOI: https://doi.org/10.1515/kbo-2016-0034

Keywords

online social networking sites, communication, strategy, marketing, manager

© 2015 Mircea Fuciu et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.