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Journal of Intercultural Management
Volume 7 (2015): Issue 3 (September 2015)
Open Access
The “Retro” Trend in Marketing Communication Strategy of Global Brands
Magdalena Grębosz
Magdalena Grębosz
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Grębosz, Magdalena
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Jean-Marc Pointet
Jean-Marc Pointet
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Pointet, Jean-Marc
Jan 29, 2016
Journal of Intercultural Management
Volume 7 (2015): Issue 3 (September 2015)
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Published Online:
Jan 29, 2016
Page range:
119 - 132
DOI:
https://doi.org/10.1515/joim-2015-0024
Keywords
retromarketing
,
globalisation
,
marketing communication strategy
,
consumers attitudes
,
brand
,
brand management
© 2015 Społeczna Akademia Nauk
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
