<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The paper addresses the concept of Weyerhaeuser’s culture which was transformed as the result of mergers and implemented policies against recession. The culture, particularly their long-term vision and values played a crucial role in Weyerhaeuser’s company. Frederick Weyerhaeuser, founder of the firm, realized that a firm’s reputation was the most important asset. Significant increases in housing demand over 1997-2005 had led to an enormous pressure for faster deliveries and innovations in the construction industry. Weyerhaeuser decided to become global leader by transforming its culture and launching the iLevel concept<xref ref-type="fn" rid="fn1_w2aab2b8c14b1b7b1ab1aaAa"><sup>7</sup></xref>.</p></abstract>

The paper addresses the concept of Weyerhaeuser’s culture which was transformed as the result of mergers and implemented policies against recession. The culture, particularly their long-term vision and values played a crucial role in Weyerhaeuser’s company. Frederick Weyerhaeuser, founder of the firm, realized that a firm’s reputation was the most important asset. Significant increases in housing demand over 1997-2005 had led to an enormous pressure for faster deliveries and innovations in the construction industry. Weyerhaeuser decided to become global leader by transforming its culture and launching the iLevel concept7.

Weyerhaeuser: A Good Reputation Instilled in Culture

Journal of Intercultural Management

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Weyerhaeuser: A Good Reputation Instilled in Culture"}

The paper addresses the concept of Weyerhaeuser’s culture which was transformed as the result of mergers and implemented policies against recession. The...

Weyerhaeuser: A Good Reputation Instilled in Culture

Published Online: Jan 29, 2016

Page range: 21 - 29

DOI: https://doi.org/10.1515/joim-2015-0008

Keywords
corporate culture, family firm, Weyerhaeuser

© 2015 Społeczna Akademia Nauk

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Weyerhaeuser: A Good Reputation Instilled in Culture

Published Online: Jan 29, 2016

Page range: 21 - 29

DOI: https://doi.org/10.1515/joim-2015-0008

Keywordscorporate culture, family firm, Weyerhaeuser

© 2015 Społeczna Akademia Nauk

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
corporate culture, family firm, Weyerhaeuser