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NIM Marketing Intelligence Review
Volume 9 (2017): Issue 2 (November 2017)
Open Access
Here Comes the Hyper-Connected Augmented Consumer
Andrew T. Stephen
Andrew T. Stephen
| Oct 24, 2017
NIM Marketing Intelligence Review
Volume 9 (2017): Issue 2 (November 2017)
The Connected Consumer
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Published Online:
Oct 24, 2017
Page range:
10 - 17
DOI:
https://doi.org/10.1515/gfkmir-2017-0012
Keywords
Connected Consumer
,
Augmented Consumer
,
AI
,
Analytics
,
Real-time
© 2017
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.