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Journals
NIM Marketing Intelligence Review
Volume 9 (2017): Issue 1 (May 2017)
Open Access
Crowdfunding: Financing Ventures in the Digital Era
Srinivas K. Reddy
Srinivas K. Reddy
and
Yee Heng Tan
Yee Heng Tan
| Apr 27, 2017
NIM Marketing Intelligence Review
Volume 9 (2017): Issue 1 (May 2017)
Digital Transformation
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Published Online:
Apr 27, 2017
Page range:
36 - 41
DOI:
https://doi.org/10.1515/gfkmir-2017-0006
Keywords
Crowdfunding
,
Digital Interactions
,
Platforms
,
Online Communities
,
Digital Economy
© 2017
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Srinivas K. Reddy
Professor of Marketing, Director, Center for Marketing Excellence, Singapore Management University
Singapore
Yee Heng Tan
Singapore Management University
Singapore