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Journals
NIM Marketing Intelligence Review
Volume 9 (2017): Issue 1 (May 2017)
Open Access
Are You Too Successful to Digitalize? How to Fight Innovation Blindness
Andreas Neus
Andreas Neus
,
Fabian Buder
Fabian Buder
and
Fernando Galdino
Fernando Galdino
| Apr 27, 2017
NIM Marketing Intelligence Review
Volume 9 (2017): Issue 1 (May 2017)
Digital Transformation
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Published Online:
Apr 27, 2017
Page range:
30 - 35
DOI:
https://doi.org/10.1515/gfkmir-2017-0005
Keywords
Innovation Blindness
,
Digitalization
,
Digital Transformation
,
Business Models
,
Mental Models
© 2017
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Andreas Neus
Head of Future and University Programs, GfK Verein, Nuremberg
Germany
Fabian Buder
Project Manager – Future and University Programs, GfK Verein, Nuremberg
Germany
Fernando Galdino
Senior Trend Researcher – Future and University Programs, GfK Verein, Nuremberg
Germany