<abstract xmlns="http://www.w3.org/1999/xhtml">

<p> In the good old times shop manager knew their customers personally and were able to tailor offerings to their needs and desires. But how can we create meaningful moments for connected consumers in global markets? Yasmeen Ahmad explains how in digital times data fill in. Smart algorithms help generate insights and enable real time action to provide the right product and service to the right customer at the right time. Companies that don’t want to be left behind a digital elite need to remain close to their customers across multiple digital touchpoints. Being capable of reading, interpreting and acting upon consumers` traces is a prerequisite.</p>
</abstract>

In the good old times shop manager knew their customers personally and were able to tailor offerings to their needs and desires. But how can we create meaningful moments for connected consumers in global markets? Yasmeen Ahmad explains how in digital times data fill in. Smart algorithms help generate insights and enable real time action to provide the right product and service to the right customer at the right time. Companies that don’t want to be left behind a digital elite need to remain close to their customers across multiple digital touchpoints. Being capable of reading, interpreting and acting upon consumers` traces is a prerequisite.

Recreating Intimacy With Connected Consumers

NIM Marketing Intelligence Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Recreating Intimacy With Connected Consumers"}

In the good old times shop manager knew their customers personally and were able to tailor offerings to their needs and desires. But how can we create...

Recreating Intimacy With Connected Consumers

Published Online: Oct 24, 2017

Page range: 48 - 53

DOI: https://doi.org/10.1515/gfkmir-2017-00018

Keywords
Connected Consumers, Data Analytics, Big Data, Real-Time

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Recreating Intimacy With Connected Consumers

Published Online: Oct 24, 2017

Page range: 48 - 53

DOI: https://doi.org/10.1515/gfkmir-2017-00018

KeywordsConnected Consumers, Data Analytics, Big Data, Real-Time

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
Connected Consumers, Data Analytics, Big Data, Real-Time