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NIM Marketing Intelligence Review
Volume 8 (2016): Issue 2 (November 2016)
Open Access
Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions
Martin Spann
Martin Spann
,
Dominik Molitor
Dominik Molitor
and
Stephan Daurer
Stephan Daurer
| Oct 28, 2016
NIM Marketing Intelligence Review
Volume 8 (2016): Issue 2 (November 2016)
Marketing and Data Science
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Published Online:
Oct 28, 2016
Page range:
30 - 37
DOI:
https://doi.org/10.1515/gfkmir-2016-0013
Keywords
Location Data
,
Location Intelligence
,
Decision Support Systems
,
Mobile Targeting
,
Mobile Analytics
© 2016
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.