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<p> The VW Beetle, Apple, Porsche … many iconic brands have reached their status with groundbreaking designs. But what makes these designs so special? And is it really the design factor that accounts for the overall success of a brand? Dr. Walter de Silva shares with us his thoughts on iconic designs, the design process and the role of design in branding. Open your heart and mind to his extensive experience in developing designs for Volkswagen, Audi and other brands of the Volkswagen Group</p>
</abstract>

The VW Beetle, Apple, Porsche … many iconic brands have reached their status with groundbreaking designs. But what makes these designs so special? And is it really the design factor that accounts for the overall success of a brand? Dr. Walter de Silva shares with us his thoughts on iconic designs, the design process and the role of design in branding. Open your heart and mind to his extensive experience in developing designs for Volkswagen, Audi and other brands of the Volkswagen Group

Design and Iconic Brands

NIM Marketing Intelligence Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

MIR Interview with Dr. Walter de Silva, Head of Design at the Volkswagen Group

The VW Beetle, Apple, Porsche … many iconic brands have reached their status with groundbreaking designs. But what makes these designs so special? And is it...

Design and Iconic Brands

Published Online: Nov 05, 2015

Page range: 46 - 51

DOI: https://doi.org/10.1515/gfkmir-2015-0018

Keywords
Design, Brand, Brand Icons, Automobile, VW, Design Success

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Design and Iconic Brands

Published Online: Nov 05, 2015

Page range: 46 - 51

DOI: https://doi.org/10.1515/gfkmir-2015-0018

KeywordsDesign, Brand, Brand Icons, Automobile, VW, Design Success

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
Design, Brand, Brand Icons, Automobile, VW, Design Success