<abstract xmlns="http://www.w3.org/1999/xhtml"><p> The post global era is signified in terms of women’s changed status in the patriarchal society of India. Their participation in the work force is not experienced as good or as desired because they have to face rampant violence related to their reorganized desires. The media-bound culture is a prime cause of their mimetic behavior in lifestyle and other choices. This paper attempts to raise two questions: Might this be the major cause of the violence? Is there a relationship between consumerism and women’s body as sex commodity?</p></abstract>

The post global era is signified in terms of women’s changed status in the patriarchal society of India. Their participation in the work force is not experienced as good or as desired because they have to face rampant violence related to their reorganized desires. The media-bound culture is a prime cause of their mimetic behavior in lifestyle and other choices. This paper attempts to raise two questions: Might this be the major cause of the violence? Is there a relationship between consumerism and women’s body as sex commodity?

Media Bound Culture of Women’s Identity and Desire

Monihar Co-operative Housing Society, Flat No.-7/2, 1050/2, Survey Park, Kolkata-75,

Gender Studies

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Media Bound Culture of Women\u2019s Identity and Desire"}

The post global era is signified in terms of women’s changed status in the patriarchal society of India. Their participation in the work force is not...

Media Bound Culture of Women’s Identity and Desire

Published Online: Mar 14, 2017

Page range: 158 - 166

DOI: https://doi.org/10.1515/genst-2017-0010

Keywords
consumerism, media bound culture, violence, women’s changing status

© by Harasankar Adhikari

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Media Bound Culture of Women’s Identity and Desire

Published Online: Mar 14, 2017

Page range: 158 - 166

DOI: https://doi.org/10.1515/genst-2017-0010

Keywordsconsumerism, media bound culture, violence, women’s changing status

© by Harasankar Adhikari

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
consumerism, media bound culture, violence, women’s changing status