Analysis of Distribution Channels’ Successfulness –The Case of the Retail Chains in the Republic of Serbia

Published Online: Jan 24, 2018

Page range: 501 - 519

Received: Oct 30, 2017

Accepted: Dec 20, 2017

DOI: https://doi.org/10.1515/ethemes-2017-0028

Keywords

distribution channels, retail chains, LPI, ROS, ROE

© 2017 Aleksandra Anđelković et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.