<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Franchising is a business format which is becoming a global phenomenon in the contemporary business. Franchise systems extensively use modern information and communication technology (ICT) to enhance communication among franchisors and franchisees, and to provide interaction with end users. The aim of the paper is to highlight the importance of using the modern technology in franchise systems globally and need for more intensive use of ICT in our country and in neighboring countries, based on the comparative analysis of using the ICT and Internet in developed and less developed economies. The research was conducted through a comprehensive on-line analysis of franchisors’ web sites. In this paper, it is analyzed whether there is a connection between the franchisors and franchisees linking through web site and the number of given franchise. Correlation analysis showed a statistically significant strong positive correlation between the use of the web site for linking franchisors and their franchisees and the number of franchise units. It can be concluded that less use of modern technology and the Internet in developing countries affects the slower expansion of the franchise units network than in developed countries where the use of ICT and the Internet is at a much higher level.</p></abstract>

Franchising is a business format which is becoming a global phenomenon in the contemporary business. Franchise systems extensively use modern information and communication technology (ICT) to enhance communication among franchisors and franchisees, and to provide interaction with end users. The aim of the paper is to highlight the importance of using the modern technology in franchise systems globally and need for more intensive use of ICT in our country and in neighboring countries, based on the comparative analysis of using the ICT and Internet in developed and less developed economies. The research was conducted through a comprehensive on-line analysis of franchisors’ web sites. In this paper, it is analyzed whether there is a connection between the franchisors and franchisees linking through web site and the number of given franchise. Correlation analysis showed a statistically significant strong positive correlation between the use of the web site for linking franchisors and their franchisees and the number of franchise units. It can be concluded that less use of modern technology and the Internet in developing countries affects the slower expansion of the franchise units network than in developed countries where the use of ICT and the Internet is at a much higher level.

The Role Of ICT And The Internet In The Development Of Franchise Systems

University of Niš, Faculty of Economics, Serbia

Economic Themes

This chapter is distributed under the terms of the Creative Commons Attribution 4.0 Public License.

ULOGA INFORMACIONO-KOMUNIKACIONIH TEHNOLOGIJA I INTERNETA U RAZVOJU FRANŠIZNIH SISTEMA

Franchising is a business format which is becoming a global phenomenon in the contemporary business. Franchise systems extensively use modern information and...

The Role Of ICT And The Internet In The Development Of Franchise Systems

Published Online: Oct 14, 2015

Page range: 409 - 435

Received: Jul 16, 2014

Accepted: Dec 29, 2014

DOI: https://doi.org/10.1515/ethemes-2014-0026

Keywords
franchising, information and communication technology (ICT), web site, Internet, franchise units

© 2014 Suzana Stefanović et al., published by De Gruyter Open

This chapter is distributed under the terms of the Creative Commons Attribution 4.0 Public License.

The Role Of ICT And The Internet In The Development Of Franchise Systems

Published Online: Oct 14, 2015

Page range: 409 - 435

Received: Jul 16, 2014

Accepted: Dec 29, 2014

DOI: https://doi.org/10.1515/ethemes-2014-0026

Keywordsfranchising, information and communication technology (ICT), web site, Internet, franchise units

© 2014 Suzana Stefanović et al., published by De Gruyter Open

This chapter is distributed under the terms of the Creative Commons Attribution 4.0 Public License.

Keywords
franchising, information and communication technology (ICT), web site, Internet, franchise units