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European Journal of Tourism, Hospitality and Recreation
Volume 8 (2017): Issue 1 (May 2017)
Open Access
Customer engagement for evaluating customer relationships in hotel industry
Raouf Ahmad Rather
Raouf Ahmad Rather
The Business School, University of Jammu
Jammu, India
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Rather, Raouf Ahmad
and
Jyoti Sharma
Jyoti Sharma
Kathua Campus, University of Jammu
Jammu, India
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Sharma, Jyoti
Oct 10, 2017
European Journal of Tourism, Hospitality and Recreation
Volume 8 (2017): Issue 1 (May 2017)
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Published Online:
Oct 10, 2017
Page range:
1 - 13
Received:
Sep 15, 2016
Accepted:
Dec 05, 2016
DOI:
https://doi.org/10.1515/ejthr-2017-0001
Keywords
Customer engagement
,
Customer loyalty
,
Customer relationship
,
Hotel industry
© 2017 Raouf Ahmad Rather et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
