<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Food business has become a popular trend for entrepreneurs these days. However, it seems that many entrepreneurs do not know how important is the first impression and the services offered to their guests. Consequently, many restaurants have a generally poor service, and therefore, many are closed as soon as they are opened. This study concerns more on how the first impression works in a fine-dining restaurant; hence, restaurateurs will able to know how to build on a customer’s good first impression. Previous studies, experts’ opinions, and the theories related to the topic of this study were referred and used in this study. The study was carried out in restaurant ‘C’, located in Tampere, Finland. Samples were collected from the guests who visited the restaurant ‘C’. This study contributes new knowledge regarding the first impression, and how it affects the customers’ decision behaviour as well as three different types of service clues (mechanic, humanic, and functional clues) and how they influence the customers’ perception.</p></abstract>

Food business has become a popular trend for entrepreneurs these days. However, it seems that many entrepreneurs do not know how important is the first impression and the services offered to their guests. Consequently, many restaurants have a generally poor service, and therefore, many are closed as soon as they are opened. This study concerns more on how the first impression works in a fine-dining restaurant; hence, restaurateurs will able to know how to build on a customer’s good first impression. Previous studies, experts’ opinions, and the theories related to the topic of this study were referred and used in this study. The study was carried out in restaurant ‘C’, located in Tampere, Finland. Samples were collected from the guests who visited the restaurant ‘C’. This study contributes new knowledge regarding the first impression, and how it affects the customers’ decision behaviour as well as three different types of service clues (mechanic, humanic, and functional clues) and how they influence the customers’ perception.

The first impression in a fine-dining restaurant. A study of C Restaurant in Tampere, Finland

Taylor’s University School of Hospitality, Tourism & Culinary Arts, No.1 Jalan Taylor’s, Subang Jaya – 47500, Selangor,

European Journal of Tourism, Hospitality and Recreation

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Food business has become a popular trend for entrepreneurs these days. However, it seems that many entrepreneurs do not know how important is the first...

The first impression in a fine-dining restaurant. A study of C Restaurant in Tampere, Finland

Published Online: Dec 28, 2016

Page range: 100 - 111

Received: Mar 15, 2015

Accepted: Sep 05, 2015

DOI: https://doi.org/10.1515/ejthr-2016-0012

Keywords
First impression, Fine-dining restaurant, Customer behaviour, Customer perception, Service clue

© 2016 Maria Amelia et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The first impression in a fine-dining restaurant. A study of C Restaurant in Tampere, Finland

Published Online: Dec 28, 2016

Page range: 100 - 111

Received: Mar 15, 2015

Accepted: Sep 05, 2015

DOI: https://doi.org/10.1515/ejthr-2016-0012

KeywordsFirst impression, Fine-dining restaurant, Customer behaviour, Customer perception, Service clue

© 2016 Maria Amelia et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
First impression, Fine-dining restaurant, Customer behaviour, Customer perception, Service clue