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Journals
Economics and Business
Volume 31 (2017): Issue 1 (August 2017)
Open Access
A Comparison of the Approaches to Customer Experience Analysis
David Havíř
David Havíř
Brno University of Technology,
Brno, Czech Republic
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Havíř, David
Sep 23, 2017
Economics and Business
Volume 31 (2017): Issue 1 (August 2017)
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Published Online:
Sep 23, 2017
Page range:
82 - 93
DOI:
https://doi.org/10.1515/eb-2017-0020
Keywords
Customer experience (CX)
,
dimensions
,
research methods
,
scale development
© 2017
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
