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Journals
Czech Journal of Tourism
Volume 7 (2018): Issue 1 (June 2018)
Open Access
YouTube as an Airlines Marketing Tool
Martina Pásková
Martina Pásková
,
Jan Hruška
Jan Hruška
and
Josef Zelenka
Josef Zelenka
| Feb 01, 2019
Czech Journal of Tourism
Volume 7 (2018): Issue 1 (June 2018)
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Published Online:
Feb 01, 2019
Page range:
45 - 69
DOI:
https://doi.org/10.1515/cjot-2018-0003
Keywords
low-cost carriers
,
full-service carriers
,
social media
,
YouTube
,
viral marketing
© 2018 Martina Pásková et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Martina Pásková
Department of Recreology and Tourism, Faculty of Informatics and Management, University of Hradec Králové
Hradec Králové
Jan Hruška
Department of Economy, Faculty of Informatics and Management, University of Hradec Králové
Hradec Králové
Josef Zelenka
Department of Recreology and Tourism, Faculty of Informatics and Management, University of Hradec Králové
Hradec Králové