<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Visitors’ perceptions of the quality of a tourism destination are fundamental for effective destination management and marketing. This paper deals with the topic of destination quality from the viewpoint of demand, i.e. from the viewpoint of a destination visitor. The results of perceiving the destination quality partial factors in the context of different behavioural characteristics of a visitor are presented, particularly, the way how spending and organizing a holiday influences the perception of destination quality factors (Kruskal-Wallis test). The research nineteen factors were designed on the basis of contemporary theories and on qualitative research. Some important quality aspects related to tourism were identified and assessed for the Czech population. The primary data were obtained through a questionnaire survey with quota sampling (n = 1097). The dependence of destination quality perception on the way of spending the holiday was revealed in the case of 8 factors (e.g., Availability of transportation to the destination, Availability and quality of information; Additional infrastructure, Sense of security, Destination cleanliness, Uniqueness of destination, Price level in the destination, Cultural monuments). The significant differences identified among various groups of respondents are described in detail in this study. The research findings contribute to better understanding of the behavioural mechanism and can be used by destination managers to design communication strategies for different segments of consumers for individual destinations to improve their competiveness.</p></abstract>

Visitors’ perceptions of the quality of a tourism destination are fundamental for effective destination management and marketing. This paper deals with the topic of destination quality from the viewpoint of demand, i.e. from the viewpoint of a destination visitor. The results of perceiving the destination quality partial factors in the context of different behavioural characteristics of a visitor are presented, particularly, the way how spending and organizing a holiday influences the perception of destination quality factors (Kruskal-Wallis test). The research nineteen factors were designed on the basis of contemporary theories and on qualitative research. Some important quality aspects related to tourism were identified and assessed for the Czech population. The primary data were obtained through a questionnaire survey with quota sampling (n = 1097). The dependence of destination quality perception on the way of spending the holiday was revealed in the case of 8 factors (e.g., Availability of transportation to the destination, Availability and quality of information; Additional infrastructure, Sense of security, Destination cleanliness, Uniqueness of destination, Price level in the destination, Cultural monuments). The significant differences identified among various groups of respondents are described in detail in this study. The research findings contribute to better understanding of the behavioural mechanism and can be used by destination managers to design communication strategies for different segments of consumers for individual destinations to improve their competiveness.

Destination Quality Perception in the Context of Different Behavioural Characteristics of Visitors

Department of Marketing and Trade, Faculty of Business and Economics, Mendel University in Brno, Brno,

Department of Management, Faculty of Business and Economics, Mendel University in Brno, Brno,

Department of Statistics and Operation Analysis, Faculty of Business and Economics, Mendel University in Brno, Brno,

Czech Journal of Tourism

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Visitors’ perceptions of the quality of a tourism destination are fundamental for effective destination management and marketing. This paper deals with the...

Destination Quality Perception in the Context of Different Behavioural Characteristics of Visitors

Published Online: Jan 25, 2017

Page range: 5 - 20

DOI: https://doi.org/10.1515/cjot-2016-0001

Keywords
tourism, destination quality, factors of destination quality, visitors’ perception, behavioural aspects

© 2016 Kateřina Ryglová et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Destination Quality Perception in the Context of Different Behavioural Characteristics of Visitors

Published Online: Jan 25, 2017

Page range: 5 - 20

DOI: https://doi.org/10.1515/cjot-2016-0001

Keywordstourism, destination quality, factors of destination quality, visitors’ perception, behavioural aspects

© 2016 Kateřina Ryglová et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
tourism, destination quality, factors of destination quality, visitors’ perception, behavioural aspects