Market Analysis of Smallholder Goat Enterprise under Tropical Conditions

Though smallholder goat enterprise has been a major source of livelihood in most African communities for ages, yet little efforts exist to explore its full potential through commercialization. While much has been done to improve agricultural production in the small-scale sector, little is known and documented about the current state of goat production and marketing in most parts of Nigeria. Using proportionate sampling, data were collected from 160 smallholder goat producers and 220 consumers making a total of 380 respondents for the study. The data were analysed using descriptive statistics, budgetary analyses, multiple regression and Likert Scale Technique. The study showed that smallholder goat enterprise was female-dominated with majority aged between 51 - 60 years. The average cost, average revenue and gross margin per production season were ₦12,471.78, ₦16,755.51 and ₦4,904.61, respectively. The farmers realized ₦430.20, ₦450.80, ₦252.00 and ₦363.50 on a kilogram of buck, doe, male and female kids, respectively. Smallholder goat enterprise was profitable in the study area because the Benefit-Cost Ratio (BCR) showed that every ₦100 invested per goat yielded ₦34.00 more and above the money invested. The multiple regression model analysis showed that management practice (P < 0.01), gender (P < 0.1), age of cost of medication (P < 0.01) and flock size (P < 0.05) significantly influence the profitability of smallholder goat production in the study area. The result of Likert’s scale indicated that 66.8 % of the consumers preferred goat meat to other meats because of its availability (56.8 %) and taste (22.3 %). Therefore, it is recommended that efforts should be put into commercializing goat enterprise in the tropics using the intensive system.