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Quaestiones Geographicae
Volume 42 (2023): Issue 4 (December 2023)
Open Access
How to Effectively Build the Image of an Emerging Destination
Ewa Skowronek
Ewa Skowronek
Department of Regional Geography and Tourism, University of Maria Curie-Skłodowska
Lublin, Poland
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Skowronek, Ewa
,
Teresa Brzeziñska-Wójcik
Teresa Brzeziñska-Wójcik
Department of Regional Geography and Tourism, University of Maria Curie-Skłodowska
Lublin, Poland
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Brzeziñska-Wójcik, Teresa
and
Andrzej Stasiak
Andrzej Stasiak
Institute of Urban Geography, Tourism Studies and Geoinformation, Faculty of Geographical Sciences, University of Lodz
Lodz, Poland
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Stasiak, Andrzej
Dec 20, 2023
Quaestiones Geographicae
Volume 42 (2023): Issue 4 (December 2023)
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Published Online:
Dec 20, 2023
Page range:
143 - 156
Received:
Nov 15, 2022
DOI:
https://doi.org/10.14746/quageo-2023-0034
Keywords
destination image
,
emergent destinations
,
building image
,
campaign efficiency
,
Lublin Province
,
Poland
© 2023 Ewa Skowronek et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Skowronek, Ewa
Department of Regional Geography and Tourism, University of Maria Curie-Skłodowska
Lublin, Poland
Brzeziñska-Wójcik, Teresa
Department of Regional Geography and Tourism, University of Maria Curie-Skłodowska
Lublin, Poland
Stasiak, Andrzej
Institute of Urban Geography, Tourism Studies and Geoinformation, Faculty of Geographical Sciences, University of Lodz
Lodz, Poland