Marketing of Scientific and Research Organizations's Cover Image

Marketing of Scientific and Research Organizations

Open Access
Metrics
Open Access | Oct 07, 2019
Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service Quality
S.T. Markun Hanjaya

S.T. Markun Hanjaya

Business Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara UniversityJakarta, Indonesia
Search for this author on
Sciendo|Google Scholar
Hanjaya, S.T. Markun
, 
S. Kom Kenny

S. Kom Kenny

Business Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara UniversityJakarta, Indonesia
Search for this author on
Sciendo|Google Scholar
Kenny, S. Kom
 and 
S.S. S.E. Freddy Gunawan

S.S. S.E. Freddy Gunawan

Business Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara UniversityJakarta, Indonesia
Search for this author on
Sciendo|Google Scholar
Gunawan, S.S. S.E. Freddy
  
Open Access | Jul 23, 2022
The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach
Mirosława Pluta-Olearnik

Mirosława Pluta-Olearnik

Department of Marketing, Wroclaw University of Economics and BusinessWrocław, Poland
Orcid profile
Search for this author on
Sciendo|Google Scholar
Pluta-Olearnik, Mirosława
 and 
Patrycja Szulga

Patrycja Szulga

Wroclaw University of Economics and BusinessWrocław, Poland
Orcid profile
Search for this author on
Sciendo|Google Scholar
Szulga, Patrycja
  
Open Access | Mar 30, 2021
Open Innovations as a form of Customer Value Co-Creation
Krystyna Mazurek-Łopacińska

Krystyna Mazurek-Łopacińska

The Wroclaw University of Economics and BusinessPoland
Orcid profile
Search for this author on
Sciendo|Google Scholar
Mazurek-Łopacińska, Krystyna
  
Open Access | Apr 09, 2020
Determinants of Building Image and Reputation of University Towards Its Stakeholders
Krzysztof Gołata

Krzysztof Gołata

Poznań University of Economics and Business, Department of Economic Publicity and Public RelationsPoland
Orcid profile
Search for this author on
Sciendo|Google Scholar
Gołata, Krzysztof
 and 
Bogdan Sojkin

Bogdan Sojkin

Poznań University of Economics and Business, Product Marketing DepartmentPoland
Orcid profile
Search for this author on
Sciendo|Google Scholar
Sojkin, Bogdan
  
Open Access | Jul 09, 2020
Consumers Towards Sustainable Food Consumption
Grzegorz Maciejewski

Grzegorz Maciejewski

University of Economics, Faculty of Economics, Department of Market and ConsumptionKatowice, Poland
Orcid profile
Search for this author on
Sciendo|Google Scholar
Maciejewski, Grzegorz
  
Open Access | Oct 07, 2019
The use of Social Media by Young Consumers in Purchasing Processes
Magda Stachowiak-Krzyżan

Magda Stachowiak-Krzyżan

Poznań University of Economics and Business
Search for this author on
Sciendo|Google Scholar
Stachowiak-Krzyżan, Magda
  
Journal Information
Download Cover
40
MNiSW
eISSN:
2353-8414
ISSN:
2353-8503
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Key Competences in Scholarly Research
Journal RSS Feed