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Improve your marketing strategies with machine learning using Python and R

Hands-On Data Science for Marketing

<span xml:lang="en">Hands-On Data Science for Marketing: Improve your marketing strategies with machine learning using Python and R</span>

Hwang, Yoon Hyup

Optimize your marketing strategies through analytics and machine learningKey FeaturesUnderstand how data science drives successful marketing campaignsUse machine learning for better customer engagement, retention, and product recommendationsExtract insights from your data to optimize marketing strategies and increase profitabilityBook DescriptionRegardless of company size, the adoption of data science and machine learning for marketing has been rising in the industry.

Optimize your marketing strategies through analytics and machine learningKey FeaturesUnderstand how data science drives...

Format

Hands-On Data Science for Marketing

Improve your marketing strategies with machine learning using Python and R

Yoon Hyup Hwang

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