When it comes to entrepreneurship, the conceptual framework of economics is disjointed: On the one hand almost everyone agrees that entrepreneurial initiative and creativity are critical for economic progress. On the other hand neither initiative, nor creativity, plays any role in formal models of choice and economic behavior. This creates a blind spot on the behavioral aspects of entrepreneurship. It has also spawned a dichotomy between the functional and behavioral aspects of entrepreneurial actions in the economics literature. Most importantly, it prevents economists from developing a coherent unifying theoretical framework for making sense of entrepreneurs. The problem is reinforced by the language and semiotics of economics and is reflected by the lack of behavioral research on entrepreneurs in the literature. As suggested by Baumol (