Transport Attractiveness of Shopping Malls

The dynamic development of analytical methods used for the modelling of town travel increases the demand for various kinds of data necessary to estimate the road traffic volume on transport networks. The estimation of traffic volume generated by particular facilities located in a city is an important element of modelling. Among these facilities, large shopping malls are considered to be one of the most significant road traffic generators. The estimation of transport attractiveness of such large objects is a big challenge in modelling customers’ journey to large shopping malls. In this study, a new method is proposed for the assessment of transport attractiveness of large trade and service facilities.