<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Electric cars represent a promising energy-and carbon-efficient alternative to internal combustion engine cars. However, as mobility behaviour is highly habitual, convincing people to switch from conventional cars to electric is challenging. In the following research, which was carried out in the past years in Slovenia, an attempt was made to determine what influences people’s buying habits and what would motivate them to buy an electric car. It appeared that the most relevant factor for not purchasing electric cars is, firstly, its overall too high price, and, secondly, short driving ranges. Different studies, as well as the results of the following research have revealed that there is no single measure which would dramatically increase the demand for electric cars. The solution is to combine different measures or strategies like Top – Down and Bottom – Up, where both the government and car industry should come across.</p></abstract>

Electric cars represent a promising energy-and carbon-efficient alternative to internal combustion engine cars. However, as mobility behaviour is highly habitual, convincing people to switch from conventional cars to electric is challenging. In the following research, which was carried out in the past years in Slovenia, an attempt was made to determine what influences people’s buying habits and what would motivate them to buy an electric car. It appeared that the most relevant factor for not purchasing electric cars is, firstly, its overall too high price, and, secondly, short driving ranges. Different studies, as well as the results of the following research have revealed that there is no single measure which would dramatically increase the demand for electric cars. The solution is to combine different measures or strategies like Top – Down and Bottom – Up, where both the government and car industry should come across.

How can people be convinced to buy electric cars? – case of Slovenia

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This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"How can people be convinced to buy electric cars? \u2013 case of Slovenia"}

Electric cars represent a promising energy-and carbon-efficient alternative to internal combustion engine cars. However, as mobility behaviour is highly...

How can people be convinced to buy electric cars? – case of Slovenia

Pubblicato online: 07 mar 2019

Pagine: 24 - 27

Ricevuto: 09 nov 2018

Accettato: 05 dic 2018

DOI: https://doi.org/10.30657/pea.2018.21.05

Parole chiave
Electric cars, Purchasing behaviour, Strategic management, Car manufacturing, Slovenia

© 2018 Matjaž Knez et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

How can people be convinced to buy electric cars? – case of Slovenia

Pubblicato online: 07 mar 2019

Pagine: 24 - 27

Ricevuto: 09 nov 2018

Accettato: 05 dic 2018

DOI: https://doi.org/10.30657/pea.2018.21.05

Parole chiaveElectric cars, Purchasing behaviour, Strategic management, Car manufacturing, Slovenia

© 2018 Matjaž Knez et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Parole chiave
Electric cars, Purchasing behaviour, Strategic management, Car manufacturing, Slovenia