Impact factors on digital transmission in enterprises: an empirical study from an emerging economy

This study investigates the impact of management commitment, Information Technology (IT), employee digital skills, competitive intensity, and strategic orientation on the digital transformation of Vietnamese enterprises. Rapid technological advancements and the need for digital integration in global markets make this exploration timely and valuable. Using a mixed-methods approach, the research combines quantitative data from a survey of 237 Vietnamese enterprises with qualitative insights from in-depth interviews with industry leaders. The findings demonstrate that management commitment and strategic IT deployment are crucial for initiating and sustaining digital transformation. Employee digital proficiency enhances an organization’s capacity for innovation and adaptation. Competitive intensity drives enterprises to accelerate digital transformation to maintain or improve market position. Strategic orientation significantly shapes digital transformation trajectories, ensuring alignment with broader business goals. This study highlights the complex interplay of these factors and their collective impact, emphasizing the need for cohesive strategies that integrate strong leadership, skilled human capital, and a forward-looking approach to succeed in the digital era.