<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Passenger cars are complex products that consist of millions of parts. Cars have different shapes and colours giving persons different emotional feelings. Therefore the car as a complex product is suitable for marketing specialist for comparing other products through cars. Authors are describing the mathematical background of the theoretical investigation and the practical results of such examination.</p></abstract>

Passenger cars are complex products that consist of millions of parts. Cars have different shapes and colours giving persons different emotional feelings. Therefore the car as a complex product is suitable for marketing specialist for comparing other products through cars. Authors are describing the mathematical background of the theoretical investigation and the practical results of such examination.

Passenger Car as Complex Experience

Budapest University of Technology and Economics Department of Ergonomics and Psychology Magyar Tudósok körútja 2, Budapest, Hungary, H-1111 Ph.:+36-1-463-4030.

Budapest University of Technology and Economics Department of Management and Corporate Economics Magyar Tudósok körútja 2,, Budapest, Hungary, H-1111 Ph.: +36-1-463-4013.

Budapest University of Technology and Economics Department of Transport Economics Bertalan Lajos 2., Budapest, Hungary, H-1111 Ph.: +36-1-463-1037.

Transport and Telecommunication Journal

{"article-title":"Passenger Car as Complex Experience"}

Passenger cars are complex products that consist of millions of parts. Cars have different shapes and colours giving persons different emotional feelings....

Passenger Car as Complex Experience

Pubblicato online: 04 dic 2012

Pagine: 275 - 283

DOI: https://doi.org/10.2478/v10244-012-0023-7

This content is open access.