[Srivastava, R. K., Fahey, L. & Christensen H. K. (2001). The resource-based View and Marketing: The Role of Market-based Resources on Gaining Competitive Advantage, Journal of Management, 27: 777-802.10.1177/014920630102700610]Open DOISearch in Google Scholar
[Srivastava, R. K., Shervani T. A., & Fahey L. (1998). Market-Based Assets and Shareholder Value: A Framework for Analysis, Journal of Marketing, 62: 2-18.10.2307/1251799]Open DOISearch in Google Scholar
[Stalk, G., Evans P., & Shulman L. E. (1992). Competing on capabilities: The new rules of corporate strategy, Harvard Business Review, 70(2): 57-69.10117369]Search in Google Scholar
[Subramanian, A. (1997). Innovativeness: redefining the concept, Journal of Engineering and Technology Management, 13: 223-43.10.1016/S0923-4748(96)01007-7]Search in Google Scholar
[Hart, S., & Banbury, C. (1994). How Strategy-Making Processes Can Make a Difference, Strategic Management Journal, 15(4): 251-270.10.1002/smj.4250150402]Open DOISearch in Google Scholar
[Heskett, J. L., Sasser, W. E. Jr., & Schlesinger, L. A. (1997). The Service Profit Chain. How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value, The Free Press, New York.]Search in Google Scholar
[Higginson, J. K. & Alam, A. (1997), Supply chain management techniques in medium-to-small manufacturing firms, International Journal of Logistics Management, 8(2): 19-32.10.1108/09574099710805646]Search in Google Scholar
[Hofer, C., & Schendel D. (1987). Strategy Formulation: Analytical Concepts, West, St. Paul.]Search in Google Scholar
[Sandvik, K., & Duhan D. F. (1996). The effects of performance quality, customer satisfaction, and brand reputation on customer loyalty. Marketing for an expanding Europe, Proceedings of the 25th Annual Conference of the European Marketing Academy. Ed: Beracz, J, Bauer, J & Simon, J 983-999. Budapest: University of Economic Sciences.]Search in Google Scholar
[Shamsie, J. (2003). The context of dominance: An industry-driven framework for exploiting reputation, Strategic Management Journal, 24: 199-215.10.1002/smj.291]Open DOISearch in Google Scholar
[Slater, S. F., & Olson, E. M. (2001). Marketing's contribution to the implementation of business strategy: An empirical analysis, Strategic Management Journal, 22(11): 1055-1068.10.1002/smj.198]Open DOISearch in Google Scholar
[Slater, S., &, Narver J. C. (1995). Market orientation and the Learning Organization, Journal of Marketing, 59: 63-67.10.2307/1252120]Open DOISearch in Google Scholar
[Gatignon, H., & Xuered, J.-M. (1997). Strategic orientation of the firm and new product performance, Journal of Marketing Research, 34: 77-90.10.2307/3152066]Open DOISearch in Google Scholar
[Ge, G. L., & Ding, D. Z. (2005). Market orientation, competitive strategy and firm performance: an empirical study of Chinese firms, Journal of Global Marketing, 18(3/4): 115-142.10.1300/J042v18n03_06]Search in Google Scholar
[Hall, R. (1992). The strategic analysis of intangible resources, Strategic Management Journal, 13: 135-144.10.1002/smj.4250130205]Open DOISearch in Google Scholar
[Han, J. K., Kim N., & Srivastava R. K. (1998). Market orientation and organizational performance: Is innovation a missing link?, Journal of Marketing, 62(4): 30-45.10.2307/1252285]Open DOISearch in Google Scholar
[Harris L. C. (2001). Market orientation and performance: objective and subjective empirical evidence from UK companies, Journal of Management Studies, 38(1): 17-43.10.1111/1467-6486.00226]Open DOISearch in Google Scholar
[Fahy, J., Hooley, G., Cox, T., Beracs, J., Fonfara, K., & Snoj, B. (2000). The development and impact of marketing capabilities in Central Europe, Journal of International Business Studies, 31(1): 63-81.10.1057/palgrave.jibs.8490907]Open DOISearch in Google Scholar
[Fornell, C., & Wernerfeld, B. (1987). Defensive Marketing Strategy by Costumer Complained Management: A Theoretical Analysis, Journal of Marketing Research, 24(Nov): 337-46.10.2307/3151381]Open DOISearch in Google Scholar
[Gabrijan, V., Milfelner, B., Snoj, B., & Gaber, B. (2005). Vpliv marketinških virov na delovanje podjetja, Naše gospodarstvo, 51(5/6): 92-103.]Search in Google Scholar
[Ganster, D. C., Hennessey, H. W., & Luthans, F. (1983). Social Desirability Response Effects: Three Alternative Models, Academy of Management Journal, 26: 321-331.10.2307/255979]Open DOISearch in Google Scholar
[Baumgartner, H., & Homburg, C. (1996). Applications of structural equation modeling in marketing and consumer research: A review, International Journal of Research in Marketing, 13: 139-161.10.1016/0167-8116(95)00038-0]Open DOISearch in Google Scholar
[Bollen, K. A. (1989). Structural Equations with Latent Variables, John Wiley and Sons, New York.10.1002/9781118619179]Search in Google Scholar
[Buzzel, R. D., & Gale, B. T. (1987). The PIMS principle: linking strategy to performance, The Free Press, New York.]Search in Google Scholar
[Chaharbaghi, K., & Lynch R. (1999). Sustainable Competitive Advantage: Towards a Dynamic Resource-based Strategy, Management Decision, 37(1): 45.10.1108/00251749910252012]Open DOISearch in Google Scholar
[Chakravarthy, B. S. (1986). Measuring strategic performance: The role of strategic choice, Strategic Management Journal, 7(5): 437-458.10.1002/smj.4250070505]Open DOISearch in Google Scholar
[Doyle, P. (2000). Value based marketing, Wiley, Chichester.10.1080/096525400446203]Search in Google Scholar
[Drucker, P. (1954). The practice of Management, Harper and Row Publishers, New York.]Search in Google Scholar
[Eberl, M., & Schwaiger, M. (2005). Corporate reputation: disentangling the effects on financial performance, European Journal of Marketing, 39(7/8): 838-854.10.1108/03090560510601798]Open DOISearch in Google Scholar
[Fahy, J. (2000). The resource-based View of the Firm: Some Stumbling-Blocks on the Road to Understanding Sustainable Competitive Advantage, Journal of European Industrial Training, 24(2/3/4): 94-104.10.1108/03090590010321061]Search in Google Scholar
[Fahy, J., & Smithee A. 1999. Strategic Marketing and the Resource Based View of the Firm, Academy of Marketing Science Review, 10: 1-29.]Search in Google Scholar
[Chandler Jr., Alfred D. (1991). The functions of the HQ unit in the multibusiness firm, Strategic Management Journal, 12: 31?50.10.1002/smj.4250121004]Open DOISearch in Google Scholar
[Churchill Jr., Gilbert A. (1979). A paradigm for developing better measures of marketing constructs, Journal of Marketing Research, 16(2): 64?73.10.2307/3150876]Open DOISearch in Google Scholar
[Cooper, M. C., Lambert, D. M. & Pagh, J. D. (1997). Supply chain management: more than a new name for logistics, International Journal of Logistics Management, 8(1): 1-14.10.1108/09574099710805556]Search in Google Scholar
[Cravens, K. S., & Guilding, C. (2000). Measuring customer focus: an examination of the relationship between market orientation and brand valuation; Journal of Strategic Marketing, 8: 27-45.10.1080/096525400346295]Search in Google Scholar
[Day, G. S. (1994). The Capabilities of Market-Driven Organizations, Journal of Marketing, 58(4): 37-52.10.2307/1251915]Open DOISearch in Google Scholar
[Day, G. S. & Wensley, R. (1988). Assessing Advantage: A Framework for Diagnosing Competitive Superiority, Journal of Marketing, 52(Apr): 1-20.10.2307/1251261]Open DOISearch in Google Scholar
[DeChernatony, L., & MacDonald, M. (1992). Creating brands, Butherworth-Heinemann, Oxford.]Search in Google Scholar
[Deshpande, R., & Farley J. U. (2004). Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey, International Journal of Research in Marketing, 21: 3-22.10.1016/j.ijresmar.2003.04.002]Open DOISearch in Google Scholar
[Deshpande, R., Farley, J., & Webster, F. (1993). Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis, Journal of Marketing, 57(1): 23-37.10.2307/1252055]Open DOISearch in Google Scholar
[Dess, G. G., & Robinson R. B. (1984). Measuring Organizational Performance in the Absence of Objective Measures: The Case of the Privately held Firm and Conglomerate Business Unit, Strategic Management Journal, 5: 265-273.10.1002/smj.4250050306]Open DOISearch in Google Scholar
[Diamantopoulus A., & Siguaw J. (2000). Introducing LISREL, Sage Publications, London.10.4135/9781849209359]Search in Google Scholar
[Dick, A., & Basu, K. (1994). Customer loyalty: toward an integrated conceptual framework, Journal of the Academy of Marketing Science, 22(2): 99-113.10.1177/0092070394222001]Open DOISearch in Google Scholar
[Dierickx, I., & Cool K. (1989). Asset stock accumulation and sustainability of competitive advantage, Management Science, 35(12): 1504-1551.10.1287/mnsc.35.12.1504]Open DOISearch in Google Scholar
[Dowling, G. (2006). How good corporate reputations create corporate value, Corporate Reputation Review, 9(2): 134-143.10.1057/palgrave.crr.1550017]Open DOISearch in Google Scholar
[Atuahene-Gima, K., Slater, S. F., & Olson, E. M. (2005). The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance, The Journal of Product Innovation Management, 22: 464-482.10.1111/j.1540-5885.2005.00144.x]Open DOISearch in Google Scholar
[Azzone, G., Bertele U., & Rangone A. (1995). Measuring resources for supporting resource-based competition, Management Decision, 33(9): 57-63.10.1108/00251749510099008]Open DOISearch in Google Scholar
[Baker W. E., and Sinkula J. M. (2005). Market Orientation and the New Product Paradox, The Journal of Product Innovation Management, 22(6): 483-502.10.1111/j.1540-5885.2005.00145.x]Open DOISearch in Google Scholar
[Barney, J. B. (1991). Firm Resources and Sustained Competitive Advantage, Journal of Management, 15: 175-190.10.1002/smj.4250150912]Search in Google Scholar
[Weigelt, K., & Camerer C. (1988). Reputation and Corporate Strategy: A Review of Recent Theory and Applications, Strategic Management Journal, 9(5): 443-454.10.1002/smj.4250090505]Open DOISearch in Google Scholar
[Wernerfelt, B. (1984). A Resource-Based View of the Firm, Strategic Management Journal, 5: 171-180.10.1002/smj.4250050207]Open DOISearch in Google Scholar
[Amit, R., & Schoemaker P. J. (1993). Strategic assets and organizational rent, Strategic Management Journal, 14(1): 33-46.10.1002/smj.4250140105]Open DOISearch in Google Scholar
[Anderson, J. C., & Gerbing D. W. (1984). The Effect of Sampling Error on Convergence, Improper Solutions and Goodness-of-fit Indices for Maximum Likelihood Confirmatory Factor Analysis, Psychometrica, 49(2): 155-173.10.1007/BF02294170]Search in Google Scholar
[Atuahene-Gima, K. (1995). An Exploratory Analysis of the Impact of Market Orientation on New Product Performance: A Contingency Approach, Journal of Product Innovation Management, 12: 275-293.10.1016/0737-6782(95)00027-Q]Open DOISearch in Google Scholar
[Atuahene-Gima, K. (1996). Market orientation and innovation, Journal of Business Research3(Feb): 93-103.10.1016/0148-2963(95)00051-8]Search in Google Scholar
[Hooley, G. J., Beracs, J., Cadogan, J. W., Fahy, J., Fonfara K., Gabbot, M., Kasper, H., Matear, S., Möller, K., Mühlbacher, H., Snoj, B., Theodorakis, V., Tsarenko, Y., & Yau, O. H. M. (2004). Marketing Assets, Capabilities And Competitive Positioning. In 33 Proceedings of the 33rd EMAC Conference. Murcia: University of Murcia.]Search in Google Scholar
[Hooley, G., Broderick A., & Möller K. (1998). Competitive positioning and the resource-based view of the firm, Journal of Strategic Marketing, 6: 97-115.10.1080/09652549800000003]Search in Google Scholar
[Hooley, G., Greenley G. E., Cadogan W. J., & Fahy, J. (2005). The Performance Impact of Marketing Resources, Journal of Business Research, 58: 18-27.10.1016/S0148-2963(03)00109-7]Open DOISearch in Google Scholar
[Hult, G. T. M., Hurley R. F., & Knight G. A. (2004). Innovativeness: Its Antecedents and Impact on Business Performance, Industrial Marketing Management, 33(5): 429-438.10.1016/j.indmarman.2003.08.015]Open DOISearch in Google Scholar
[Hunt, S. D. (2000). A General Theory of Competition: Resources, Competences, Productivity, Economic Growth, Sage, London.10.4135/9781452220321]Search in Google Scholar
[Hunt, S. D., & Morgan R. M. (1996). The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions, Journal of Marketing, 60: 107-114.10.2307/1251905]Open DOISearch in Google Scholar
[Hurley, R. F., & Hult, G. T. M. (1998). Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination, Journal of Marketing, 62: 42-54.10.2307/1251742]Open DOISearch in Google Scholar
[Jaworski, B. J., & Kohli A. K. (1993). Market orientation: antecedents and consequences, Journal of Marketing, 57(3): 53-70.10.2307/1251854]Open DOISearch in Google Scholar
[Knox, S. (2004). Positioning and branding your organization, Journal of Product and Brand Management, 13(2): 105-115.10.1108/10610420410529735]Search in Google Scholar
[Kohli, A. K., & Jaworski B. J. (1990). Market orientation: The construct, research propositions, and managerial implications, Journal of Marketing, 54(2): 1-18.10.2307/1251866]Open DOISearch in Google Scholar
[Lippman, S. A., & Rumelt R. P. (1982). Uncertain Inimitability: An Analysis of Interfirm Differences on Efficiency under Competition, Bell Journal of Economy, 13: 418-53.10.2307/3003464]Open DOISearch in Google Scholar
[Lukas, B. A., & Ferrell O. C. (2000). The effect of market orientation on product innovation, Journal of the Academy of Marketing Science, 28(2): 239-247.10.1177/0092070300282005]Open DOISearch in Google Scholar
[Luo, X., Sivakumar K., & Liu S. S. (2005). Globalization, Marketing Resources, and Performance: Evidence from China, Journal of the Academy of Marketing Science, 33(1): 50-65.10.1177/0092070304265050]Open DOISearch in Google Scholar
[MacCallum, R. C., Browne M. W., & Sugawara H. M. (1996). Power analysis and determination of sample size for covariance structure modeling, Psychological Methods, 1(2): 130-149.10.1037/1082-989X.1.2.130]Open DOISearch in Google Scholar
[Morgan, R. M, & Hunt, S. D. 1994. The commitment-trust theory of relationship marketing, Journal of Marketing, 58(3): 20-39.10.2307/1252308]Open DOISearch in Google Scholar
[Narver, J. C., & Slater S. F. (1990). The Effect of a Market Orientation on Business Performance, Journal of Marketing, 54: 20-35.10.2307/1251757]Open DOISearch in Google Scholar
[Narver, J. C., Slater S. F., & MacLachlan D. L. (2004). Responsive and Proactive Market Orientation and New Product Success, The Journal of Product Innovation Management, 21(5): 334-347.10.1111/j.0737-6782.2004.00086.x]Open DOISearch in Google Scholar
[Nguyen, N., & LeBlanc, N. (2001). Corporate image and corporate reputation in customers' retention decisions in services, Journal of Retailing and Consumer Services, 8: 227-236.10.1016/S0969-6989(00)00029-1]Search in Google Scholar
[Novack, R. A., Rinehart, L. M. & Langley, CJ. Jr (1994). An internal assessment of logistics value, Journal of Business Logistics, 15(1): 113-52.]Search in Google Scholar
[Olavarrieta, S., & Friedmann R. (1999). Market-oriented culture, knowledge-related resources, reputational assets and superior performance: a conceptual framework, Journal of Strategic Marketing, 7: 215-228.10.1080/096525499346332]Search in Google Scholar
[Pearce, J. A., Robbins D. K. & Robinson, R. (1987). The impact of grand strategy and planning formality on financial performance, Strategic Management Journal, 8(2): 125-134.10.1002/smj.4250080204]Open DOISearch in Google Scholar
[Penrose, E. G. (1959). The Theory of the Growth of the Firm. Wiley, New York.]Search in Google Scholar
[Peteraf, M. A. (1993). The Cornerstones of Competitive Advantage: A Resource-Based View, Strategic Management Journal, 14(3): 179-191.10.1002/smj.4250140303]Open DOISearch in Google Scholar
[Podsakoff, P. M., Mackenzie, S. B., Lee, J-Y., & Podsakoff, N. P. (2003). Common Method Biases in Behavioural Research: A Critical Review of the Literature and Recommended Remedies, Journal of Applied Psychology, 88(5): 879-903.10.1037/0021-9010.88.5.879]Open DOISearch in Google Scholar
[Prescott, J. E., Coolí, A. K., & Venkatraman, N. (1986). The market share-profitability relationship: an empirical assessment of major assertions and contradictions, Strategic Management Journal, 7(4): 377-394.10.1002/smj.4250070407]Open DOISearch in Google Scholar
[Raj, S. P. (1985). Striking a balance between brand ‘popularity’ and brand loyalty, Journal of Marketing, 49(1): 53-59.10.2307/1251175]Open DOISearch in Google Scholar
[Reed, R., & DeFillippi R. J. (1990). Causal ambiguity, barriers to imitation and sustainable competitive advantage, Academy of Management Review, 15(1): 88-102.10.5465/amr.1990.4308277]Search in Google Scholar
[Reicheld, F. F. (1993). Loyalty-based management, Harvard Business Review, 71(2): 64-73.]Search in Google Scholar
[Reichheld, F., & Sasser, W. E. (1990). Zero defections, Harvard Business Review, 68: 105-111.10107082]Search in Google Scholar
[Reinartz, W. J., & Kumar, V. (2004). The mismanagement of customer loyalty, Harvard Business Review, 80(7): 86.]Search in Google Scholar
[Roberts, P. M., & Dowling, G. R. (2002). Corporate reputation and sustained superior financial performance, Strategic Management Journal, 23: 1077-1093.10.1002/smj.274]Open DOISearch in Google Scholar
[Rumelt, R., & Wensley, R. (1981). Market share and the rate of return: testing the stochastic hypothesis. Working paper, University of California, Los Angeles.]Search in Google Scholar
[Tracey, M., Lim, J-S., Vonderembse, M. A. (2005). The impact of supply-chain management capabilities on business performance. Supply Chain Management, 10(3/4): 179-192.]Search in Google Scholar
[Uncles, M. D., Dowling, G. R., & Hammond, K. (2003). Customer loyalty and customer loyalty programs, Journal of Consumer Marketing, 20(4): 294-314.10.1108/07363760310483676]Open DOISearch in Google Scholar
[Venkatraman, N., & Ramanujan, V. (1986). Measurement of business performance in strategy research: A comparison of approaches, Academy of Management Journal, 11: 801-814.10.5465/amr.1986.4283976]Search in Google Scholar
[Wiedmann, K. P., & Buxel, H. (2005). Corporate reputation management in Germany: Results of an empirical study, Corporate Reputation Review, 8(2): 145-163.10.1057/palgrave.crr.1540246]Open DOISearch in Google Scholar