[
Antonetti, P., & Maklan, S. (2016). An extended model of moral outrage at corporate social irresponsibility. Journal of Business Ethics, 135, 429-444.
]Search in Google Scholar
[
Baer, M. H. (2012). Choosing punishment. BUL Rev., 92, 577.
]Search in Google Scholar
[
Bagozzi, R. P., & Dholakia, U. M. (2002). Intentional social action in virtual communities. Journal of interactive marketing, 16(2), 2-21.
]Search in Google Scholar
[
Barraza, J. O. (2021). Cancel Culture’s Impact on Brand Reputation (Doctoral dissertation, Syracuse University).
]Search in Google Scholar
[
Berthon, P. R., Ferguson, S. T. L., Pitt, L. F., & Wang, E. (2021). The virtuous brand: The perils and promises of brand virtue signaling. Business Horizons.
]Search in Google Scholar
[
Berthon, P. R., Ferguson, S. T. L., Pitt, L. F., & Wang, E. (2021). The virtuous brand: The perils and promises of brand virtue signaling. Business Horizons.
]Search in Google Scholar
[
Bouvier, G., & Machin, D. (2021). What gets lost in Twitter ‘cancel culture’hashtags? Calling out racists reveals some limitations of social justice campaigns. Discourse & Society, 32(3), 307-327.
]Search in Google Scholar
[
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative research in psychology, 3(2), 77-101.
]Search in Google Scholar
[
Brehm, J. W. (1966). A theory of psychological reactance.
]Search in Google Scholar
[
Brewer, M. B. (1999). The psychology of prejudice: Ingroup love and outgroup hate?. Journal of social issues, 55(3), 429-444.
]Search in Google Scholar
[
Chambers, J. R., Schlenker, B. R., & Collisson, B. (2013). Ideology and prejudice: The role of value conflicts. Psychological science, 24(2), 140-149.
]Search in Google Scholar
[
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of marketing, 65(2), 81-93.
]Search in Google Scholar
[
Cova, B., & Cova, V. (2002). Tribal marketing: The tribalisation of society and its impact on the conduct of marketing. European journal of marketing, 36(5/6), 595-620.
]Search in Google Scholar
[
Cova, B., & White, T. (2010). Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches. Journal of Marketing Management, 26(3-4), 256-270.
]Search in Google Scholar
[
Creswell, J. W., & Clark, V. L. P. (2017). Designing and conducting mixed methods research. Sage publications.
]Search in Google Scholar
[
Creyer, E., Ross, W., & Evers, D. (2003). Risky recreation: An exploration of factors influencing the likelihood of participation and the effects of experience. Leisure Studies, 22(3), 239-253.
]Search in Google Scholar
[
Cronin, T., Reysen, S., & Branscombe, N. R. (2012). Wal-Mart’s conscientious objectors: Perceived illegitimacy, moral anger, and retaliatory consumer behavior. Basic and Applied Social Psychology, 34(4), 322-335.
]Search in Google Scholar
[
De Mooij, M., & Beniflah, J. (2015). How culture drives cross-cultural advertising effectiveness: An interview with Dr Marieke de Mooij. Journal of Cultural Marketing Strategy, 1(1), 6-10.
]Search in Google Scholar
[
Demsar, V., Brace-Govan, J., Jack, G., & Sands, S. (2021). The social phenomenon of trolling: understanding the discourse and social practices of online provocation. Journal of Marketing Management, 37(11-12), 1058-1090.
]Search in Google Scholar
[
Devine, P. G., Forscher, P. S., Austin, A. J., & Cox, W. T. (2012). Long-term reduction in implicit race bias: A prejudice habit-breaking intervention. Journal of experimental social psychology, 48(6), 1267-1278.
]Search in Google Scholar
[
Escalas, J. E., & Bettman, J. R. (2003). You are what they eat: The influence of reference groups on consumers’ connections to brands. Journal of consumer psychology, 13(3), 339-348.
]Search in Google Scholar
[
Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of consumer research, 24(4), 343-373.
]Search in Google Scholar
[
Fournier, S., & Alvarez, C. (2012). Brands as relationship partners: Warmth, competence, and in-between. Journal of Consumer Psychology, 22(2), 177-185.
]Search in Google Scholar
[
Fullerton, R. A., & Punj, G. (1993). Choosing to misbehave: A structural model of aberrant consumer behavior. ACR North American Advances.
]Search in Google Scholar
[
Galeza, E. (2019). Moral outrage is elicited by others’ beliefs just as much as their actions: Implications for workplace ideological discrimination. Southern Illinois University at Carbondale.
]Search in Google Scholar
[
Graham, J., Haidt, J., & Nosek, B. A. (2009). Liberals and conservatives rely on different sets of moral foundations. Journal of personality and social psychology, 96(5), 1029.
]Search in Google Scholar
[
Grappi, S., Romani, S., & Bagozzi, R. P. (2013). Consumer response to corporate irresponsible behavior: Moral emotions and virtues. Journal of business research, 66(10), 1814-1821.
]Search in Google Scholar
[
Grau, E. (2007). Using factor analysis and Cronbach’s alpha to ascertain relationships between questions of a dietary behavior questionnaire. In Proc Am Stat Assoc.
]Search in Google Scholar
[
Gray, H. (2013). Subject (ed) to Recognition. American Quarterly, 65(4), 771-798.
]Search in Google Scholar
[
Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2006). eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. Journal of Business research, 59(4), 449-456.
]Search in Google Scholar
[
Guba, E. G., & Lincoln, Y. S. (1994). Competing paradigms in qualitative research. Handbook of qualitative research, 2(163-194), 105.
]Search in Google Scholar
[
Haidt, J. (2012a). The righteous mind: Why good people are divided by politics and religion. Vintage.
]Search in Google Scholar
[
Haidt, J. (2012b). Moral psychology and the law: How intuitions drive reasoning, judgment, and the search for evidence. Ala. L. Rev., 64, 867.
]Search in Google Scholar
[
Haidt, J., & Graham, J. (2007). When morality opposes justice: Conservatives have moral intuitions that liberals may not recognize. Social justice research, 20(1), 98-116.
]Search in Google Scholar
[
Hajisafi, A. (2023). The Differential Effects of Distinct Consumer Conflicts on Susceptibility to Maladaptive Behaviors: The Mediating Role of Psychosocial Factors. Available at SSRN 4498284. http://dx.doi.org/10.2139/ssrn.4498284
]Search in Google Scholar
[
Henderson, G. R., & Williams, J. D. (2013). From exclusion to inclusion: An introduction to the special issue on marketplace diversity and inclusion. Journal of Public Policy & Marketing, 32(1_suppl), 1-5.
]Search in Google Scholar
[
Hornsey, M. J., Harris, E. A., & Fielding, K. S. (2018). Relationships among conspiratorial beliefs, conservatism and climate scepticism across nations. Nature Climate Change, 8(7), 614-620.
]Search in Google Scholar
[
Hornsey, M. J., Majkut, L., Terry, D. J., & McKimmie, B. M. (2003). On being loud and proud: Non-conformity and counter-conformity to group norms. British journal of social psychology, 42(3), 319-335.
]Search in Google Scholar
[
Iyer, A., Leach, C. W., & Crosby, F. J. (2003). White guilt and racial compensation: The benefits and limits of self-focus. Personality and Social Psychology Bulletin, 29(1), 117-129.
]Search in Google Scholar
[
Jetten, J., Spears, R., & Manstead, A. S. (1997). Distinctiveness threat and prototypicality: Combined effects on intergroup discrimination and collective self-esteem. European Journal of Social Psychology, 27(6), 635-657.
]Search in Google Scholar
[
Jost, J. T. (2017). The marketplace of ideology:“Elective affinities” in political psychology and their implications for consumer behavior. Journal of Consumer Psychology, 27(4), 502-520.
]Search in Google Scholar
[
Kähr, A., Nyffenegger, B., Krohmer, H., & Hoyer, W. D. (2016). When hostile consumers wreak havoc on your brand: The phenomenon of consumer brand sabotage. Journal of marketing, 80(3), 25-41.
]Search in Google Scholar
[
Kapitan, S. (2023). Outrage and Activism. In BEYOND THE DARK ARTS: Advancing Marketing and Communication Theory and Practice (pp. 191-208).
]Search in Google Scholar
[
Klein, J., Smith, N. C., & John, A. (2004). Why we boycott: Consumer motivations for boycott participation. Journal of marketing, 68(3), 92-109.
]Search in Google Scholar
[
Koehler, J. J., & Gershoff, A. D. (2003). Betrayal aversion: When agents of protection become agents of harm. Organizational Behavior and Human Decision Processes, 90(2), 244-261.
]Search in Google Scholar
[
Kumar, A., & Shankar, A. (2023). Disengagement toward brand-based online communities: The role of culture. Journal of Global Marketing, 1-16.
]Search in Google Scholar
[
Lee, R. M., & Robbins, S. B. (1995). Measuring belongingness: The social connectedness and the social assurance scales. Journal of counseling psychology, 42(2), 232.
]Search in Google Scholar
[
Lee, Y., & Kim, I. (2019). A value co-creation model in brand tribes: The effect of luxury cruise consumers’ power perception. Service Business, 13, 129-152.
]Search in Google Scholar
[
Li, J. Y., Kim, J. K., & Alharbi, K. (2022). Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives: The case of Nike’s Colin Kaepernick campaign. International journal of advertising, 41(2), 233-257.
]Search in Google Scholar
[
Lim, C., Im, D. K., & Lee, S. (2021). Revisiting the “trust radius” question: Individualism, collectivism, and trust radius in South Korea. Social Indicators Research, 153(1), 149-171.
]Search in Google Scholar
[
Lindenmeier, J., Schleer, C., & Pricl, D. (2012). Consumer outrage: Emotional reactions to unethical corporate behavior. Journal of Business Research, 65(9), 1364-1373.
]Search in Google Scholar
[
Littler, J. (2017). Against meritocracy: Culture, power and myths of mobility. Taylor & Francis.
]Search in Google Scholar
[
Luedicke, M. K., Thompson, C. J., & Giesler, M. (2010). Consumer identity work as moral protagonism: How myth and ideology animate a brand-mediated moral conflict. Journal of Consumer Research, 36(6), 1016-1032.
]Search in Google Scholar
[
Meehan, T., McIntosh, W., & Bergen, H. (2006). Aggressive behaviour in the high-secure forensic setting: The perceptions of patients. Journal of psychiatric and mental health nursing, 13(1), 19-25.
]Search in Google Scholar
[
Merriam, S. B., & Tisdell, E. J. (2015). Qualitative research: A guide to design and implementation. John Wiley & Sons.
]Search in Google Scholar
[
Miller G. F. (2019). Virtue signaling: essays on darwinian politics and free speech. Cambrian Moon.
]Search in Google Scholar
[
Mishra, S., & Bakry, A. (2021). Social identities in consumer-brand relationship: The case of the Hijab-wearing Barbie doll in the United States: Ethnic identities in the multicultural marketplace. Journal of Consumer Behaviour, 20(6), 1534-1546.
]Search in Google Scholar
[
Morgan, D. L. (2007). Paradigms lost and pragmatism regained: Methodological implications of combining qualitative and quantitative methods. Journal of mixed methods research, 1(1), 48-76.
]Search in Google Scholar
[
Munro, V. (2020). The Future of CSR and the New Ecosystem for CSR 4.0. In CSR for Purpose, Shared Value and Deep Transformation: The New Responsibility (pp. 203-229). Emerald Publishing Limited.
]Search in Google Scholar
[
Nunnally, J. C. (1978). An overview of psychological measurement. Clinical diagnosis of mental disorders: A handbook, 97-146.
]Search in Google Scholar
[
Osburg, T. (2013). Sustainable entrepreneurship: A driver for social innovation. In Sustainable entrepreneurship: Business success through sustainability (pp. 103-115). Berlin, Heidelberg: Springer Berlin Heidelberg.
]Search in Google Scholar
[
Osburg, T. (2017). Sustainability in a digital world needs trust (pp. 3-19). Springer International Publishing.
]Search in Google Scholar
[
Park, K. (2022). The mediating role of skepticism: How corporate social advocacy builds quality relationships with publics. Journal of Marketing Communications, 28(8), 821-839.
]Search in Google Scholar
[
Payne, C. M. (2007). I’ve got the light of freedom: The organizing tradition and the Mississippi freedom struggle. Univ of California Press.
]Search in Google Scholar
[
Penaloza, L., & Price, L. L. (1993). Consumer resistance: a conceptual overview. ACR North American Advances.
]Search in Google Scholar
[
Phillips, D. C., & Burbules, N. C. (2000). Postpositivism and educational research. Rowman & Littlefield.
]Search in Google Scholar
[
Postmes, T., Spears, R., Lee, A. T., & Novak, R. J. (2005). Individuality and social influence in groups: Inductive and deductive routes to group identity. Journal of personality and social psychology, 89(5), 747.
]Search in Google Scholar
[
Reimann, M., & Aron, A. (2014). Self-expansion motivation and inclusion of brands in self: Toward a theory of brand relationships. In Handbook of brand relationships (pp. 87-103). Routledge.
]Search in Google Scholar
[
Reimann, M., MacInnis, D. J., Folkes, V. S., Uhalde, A., & Pol, G. (2018). Insights into the experience of brand betrayal: From what people say and what the brain reveals. Journal of the Association for Consumer Research, 3(2), 240-254.
]Search in Google Scholar
[
Rempel, J. K., Holmes, J. G., & Zanna, M. P. (1985). Trust in close relationships. Journal of personality and social psychology, 49(1), 95.
]Search in Google Scholar
[
Rindfleisch, A., Malter, A. J., Ganesan, S., & Moorman, C. (2008). Cross-sectional versus longitudinal survey research: Concepts, findings, and guidelines. Journal of marketing research, 45(3), 261-279.
]Search in Google Scholar
[
Romani, S., Grappi, S., Zarantonello, L., & Bagozzi, R. P. (2015). The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism. Journal of Brand Management, 22, 658-672.
]Search in Google Scholar
[
Rose, R. L., & Neidermeyer, M. (1999). From rudeness to road rage: the antecedents and consequences of consumer aggression. ACR North American Advances.
]Search in Google Scholar
[
Rothschild, Z. K., & Keefer, L. A. (2017). A cleansing fire: Moral outrage alleviates guilt and buffers threats to one’s moral identity. Motivation and Emotion, 41, 209-229.
]Search in Google Scholar
[
Saldanha, N., Mulye, R., & Rahman, K. (2022). Cancel culture and the consumer: A strategic marketing perspective. Journal of strategic marketing, 1-16.
]Search in Google Scholar
[
Schmidt, K., & Ludlow, C. (2002). Inclusive branding: The why and how of a holistic approach to brands. Basingstoke: Palgrave Macmillan.
]Search in Google Scholar
[
Schwartz, S. H. (1992). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. In Advances in experimental social psychology (Vol. 25, pp. 1-65). Academic Press.
]Search in Google Scholar
[
Shah, Z., Chu, J., Qaisar, S., Hassan, Z., & Ghani, U. (2020). Perceived public condemnation and avoidance intentions: The mediating role of moral outrage. Journal of Public Affairs, 20(1), e2027.
]Search in Google Scholar
[
Södergren, J. (2022). “Woke” Authenticity in Brand Culture: A Patchwork Ethnography (Doctoral dissertation, Stockholm Business School, Stockholm University).
]Search in Google Scholar
[
Stephan, W. G., Ybarra, O., & Morrison, K. R. (2009). Intergroup threat theory. Handbook of prejudice, stereotyping, and discrimination, 1, 43-61.
]Search in Google Scholar
[
Tajfel, H., & Turner, J. C. (2004). The social identity theory of intergroup behavior. In Political psychology (pp. 276-293). Psychology Press.
]Search in Google Scholar
[
Tetlock, P. E., Visser, P. S., Singh, R., Polifroni, M., Scott, A., Elson, S. B., ... & Rescober, P. (2007). People as intuitive prosecutors: The impact of social-control goals on attributions of responsibility. Journal of Experimental Social Psychology, 43(2), 195-209.
]Search in Google Scholar
[
Thomason, B., & Sitzmann, T. (2023). Business Leaders Need to Rise Above Anti-Woke Attacks. MIT Sloan Management Review, 64(3), 1-4.
]Search in Google Scholar
[
Thompson, C. J., Rindfleisch, A., & Arsel, Z. (2006). Emotional branding and the strategic value of the doppelgänger brand image. Journal of marketing, 70(1), 50-64.
]Search in Google Scholar
[
Waller, T., & Waller, T. (2020). Personal brand reputation management. Personal Brand Management: Marketing Human Value, 123-139.
]Search in Google Scholar
[
Westra, E. (2021). Virtue signaling and moral progress. Philosophy & Public Affairs, 49(2), 156-178
]Search in Google Scholar
