Instant Gloss: Promoting Paint in 1840s Paris. The Example of Louis Viard’s Chromo-Duro-Phane Varnish

Pubblicato online: 30 dic 2021

Pagine: 77 - 124

DOI: https://doi.org/10.2478/sho-2021-0004

Parole chiave

entrepreneurship, marketing, innovation

© 2021 Dirk H.R. Spennemann, published by Sciendo

This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License.