<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The purpose of this article is to examine the role of Confucius Institute in Shaping China’s National Image in Botswana in the case of CI Students. The Confucius Institute at the University of Botswana (CIUB) is employed as a case study which is identified as the most active Chinese soft power instrument in Botswana. The paper uses a qualitative research method to help better understand the benefits and limitations of CIUB in creating China’s positive image in Botswana. Primary data is obtained from questionnaires whilst secondary data is derived from journal papers, thesis, and books. The study is framed by soft power theory to assist in learning how China utilises its soft power to improve its image in Botswana. The analysis revealed that CIUB has been fruitful in promoting Chinese language and culture in Botswana impacting positively on China’s national image. The findings of the study show that CIUB has the potential to clear some negative perceptions about China in Botswana. However, the limitation as indicated by the study is that CIUB does not have wide coverage of the population of Botswana as it targets mostly students. It is suggested that CIUB as a single tool cannot fully address all the concerns affecting China’s image.</p>
</abstract>

The purpose of this article is to examine the role of Confucius Institute in Shaping China’s National Image in Botswana in the case of CI Students. The Confucius Institute at the University of Botswana (CIUB) is employed as a case study which is identified as the most active Chinese soft power instrument in Botswana. The paper uses a qualitative research method to help better understand the benefits and limitations of CIUB in creating China’s positive image in Botswana. Primary data is obtained from questionnaires whilst secondary data is derived from journal papers, thesis, and books. The study is framed by soft power theory to assist in learning how China utilises its soft power to improve its image in Botswana. The analysis revealed that CIUB has been fruitful in promoting Chinese language and culture in Botswana impacting positively on China’s national image. The findings of the study show that CIUB has the potential to clear some negative perceptions about China in Botswana. However, the limitation as indicated by the study is that CIUB does not have wide coverage of the population of Botswana as it targets mostly students. It is suggested that CIUB as a single tool cannot fully address all the concerns affecting China’s image.

The Role of Confucius Institute in Shaping China’s National Image in Botswana: Case of CI Students

Social Change Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The purpose of this article is to examine the role of Confucius Institute in Shaping China’s National Image in Botswana in the case of CI Students. The...

The Role of Confucius Institute in Shaping China’s National Image in Botswana: Case of CI Students

Pubblicato online: 26 dic 2022

Pagine: 120 - 144

DOI: https://doi.org/10.2478/scr-2021-0005

Parole chiave
China’s national image, Soft power, Confucius Institute in the University of Botswana, Botswana-China relations

© 2021 Lesego Alicia Keimetswe, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The Role of Confucius Institute in Shaping China’s National Image in Botswana: Case of CI Students

Pubblicato online: 26 dic 2022

Pagine: 120 - 144

DOI: https://doi.org/10.2478/scr-2021-0005

Parole chiaveChina’s national image, Soft power, Confucius Institute in the University of Botswana, Botswana-China relations

© 2021 Lesego Alicia Keimetswe, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Parole chiave
China’s national image, Soft power, Confucius Institute in the University of Botswana, Botswana-China relations