1. bookVolume 8 (2022): Edizione 1 (January 2022)
Dettagli della rivista
License
Formato
Rivista
eISSN
2450-7563
Prima pubblicazione
16 Apr 2015
Frequenza di pubblicazione
2 volte all'anno
Lingue
Inglese
Open Access

Acquiring Marketing Communication Competences of the Future - Expectations of Polish Students

Pubblicato online: 17 Nov 2022
Volume & Edizione: Volume 8 (2022) - Edizione 1 (January 2022)
Pagine: 29 - 40
Dettagli della rivista
License
Formato
Rivista
eISSN
2450-7563
Prima pubblicazione
16 Apr 2015
Frequenza di pubblicazione
2 volte all'anno
Lingue
Inglese

ABDULLAEVA, B., ABDUVALIYEVA, D., RUZIKULOVA, N., YUSUPOVA, N., & ISHBAEVA, N. (2020). Developing Critical Thinking and Problem- Solving Skills, “International Journal of Psychosocial Rehabilitation”, 24 (Special Issue 1), 937–941. https://doi.org/10.37200/ijpr/v24sp1/pr20123710.37200/IJPR/V24SP1/PR201237 Search in Google Scholar

BRADY, M., FELLENZ, M. R., BROOKES, R. (2008). Researching the role of information and communications technology (ICT) in contemporary marketing practices, “Journal of Business & Industrial Marketing”, 23(2), 108–114. https://doi.org/10.1108/0885862081085022710.1108/08858620810850227 Search in Google Scholar

CHEŁPA, STANISŁAW (2003), Qualifications of managers of industrial enterprises. Directions and dynamics of change, Wrocław: Publishing House of the O. Lange University of Economics in Wrocław. The Fourth Industrial Revolution and its impact on the labour market. Thematic report (2020), Institute of Labour Market Analysts: Warsaw. Search in Google Scholar

DAVIES, R. (2015), Industry 4.0: Digitalisation for productivity and growth, European Parliamentary Research Service Briefing, European Parliament, Brussels. Search in Google Scholar

DAY, G. S. (2011). Closing the Marketing Capabilities Gap, “Journal of Marketing”, 75(4), 183–195. https://doi.org/10.1509/jmkg.75.4.18310.1509/jmkg.75.4.183 Search in Google Scholar

Digital Education at School in Europe. Eurydice Report (2019). European Commission/EACEA/Eurydice Luxembourg: Publications Office of the European Union, https://op.europa.eu/en/publication-detail/-/publication/d7834ad0-ddac-11e9-9c4e-01aa75ed71a1 Search in Google Scholar

DRAGANIDIS, F., MENTZAS, G. (2006), Competency based management: a review of systems and approaches, “Information Management & Computer Security”, 14(1), 51–64. https://doi.org/10.1108/0968522061064837310.1108/09685220610648373 Search in Google Scholar

DURAN, R. L., (1983), Communicative adaptability: A measure of social communicative competence, “Communication Quarterly” 31 (4). https://doi.org/10.1080/0146337830936952110.1080/01463378309369521 Search in Google Scholar

Economy 4.0 and its labour market and economic impacts: Scenario calculations in line with the BIBB-IAB qualification and occupational field projections’ (2016), IAB-Forschungsbericht, Nuremberg. Search in Google Scholar

FINN, P. (2011). Critical Thinking: Knowledge and Skills for Evidence-Based Practice, “Language, Speech, and Hearing Services in Schools”, 42(1), 69–72. https://doi.org/10.1044/0161-1461 Search in Google Scholar

GAWROŃSKI, S., POLAK, R., LEONOWICZ, I., KUREK, O. (2009), Educating journalists in Poland. Opinions and expectations of the scientific and didactic environment, UITM, Rzeszów. Search in Google Scholar

GAWROŃSKI, S., POLAK, R. (2009), Journalism and social communication: New challenges, Academic Consortium: Kraków-Rzeszów-Zamość. Search in Google Scholar

GAWROŃSKI, S. (2010), The system of educating journalists in Poland. Opinions and expectations of students, “Studia Medioznawcze” 4(43), 11-22. Search in Google Scholar

GAWROŃSKI, S., BIS, Ł., BAJOREK, K., NAPORA, A., JEŻOWSKI, M. (2021), Education in the Field of Marketing Communication. Divergent Expectations of System Participants -Experiences of 4 Countries, “Social Communication” vol.7, no.1, 2021, pp.156-166. https://doi.org/10.2478/sc-2021-001410.2478/sc-2021-0014 Search in Google Scholar

GRAY A., The 10 skills you need to thrive in the Fourth Industrial Revolution, “World Economic Forum” 19.01.2016, https://www.weforum.org/agenda/2016/01/the-10-skills-you-need-to-thrive-in-the-fourth-industrial-revolution/ Search in Google Scholar

KLETT, F. (2010). The Design of a Sustainable Competency-Based Human, Resources Management: A Holistic Approach, “Knowledge Management & E-Learning: An International Journal”, 2(3), 278–292. https://doi.org/10.34105/j.kmel.2010.02.02010.34105/j.kmel.2010.02.020 Search in Google Scholar

Digital competence and teachingin the European Union. Thematic report (2020), Institute of Labour Market Analysis, https://www.parp.gov.pl/component/publications/publication/kompetencje-cyfrowe-i-nauczanie-zdalne-w-unii-europejskiej Search in Google Scholar

Competence in the world of marketing communication. Results of the work of the Sectoral Council for Competences of the Marketing Communication Sector (2022), Sectoral Competence Council – Marketing Communication, https://radasektorowa-komunikacja.pl/wp-content/uploads/2022/10/Kompetencje-w-swiecie-komunikacji-marketingowej_raport-koncowy-Rady-Sektorowej_final.pdf Search in Google Scholar

VAN LAAR, E., VAN DEURSEN, A., VAN DIJK, J., DE HAAN, J. (2017), The relation between 21st-century skills and digital skills: A systematic literature review, “Computers in Human Behavior” 72, 577-588, https://doi.org/10.1016/j.chb.2017.03.01010.1016/j.chb.2017.03.010 Search in Google Scholar

LAUDER, H., MAYHEW K. (2020), Higher education and the labour market: an introduction, “Oxford Review of Education” 1(46), 1-9, https://doi.org/10.1080/03054985.2019.169971410.1080/03054985.2019.1699714 Search in Google Scholar

MCCROSKEY, J. C. (1994), Communication competence. The elustive construct, in: R.N. Bostrom. Competence in communication: a multidisciplinary approach, New York: SAGE Focus Editions. Search in Google Scholar

MCCROSKEY, J. C., MCCROSKEY, L. (1998), Self-report as an approach to measuring communication competence, “Communication Research Reports” 5 (2). https://doi.org/10.1080/0882409880935981010.1080/08824098809359810 Search in Google Scholar

MILIĆEVIĆ, V., DENIĆ, N., MILIĆEVIĆ, Z., ARSIĆ, L., SPASIĆ-STOJKOVIĆ, M., PETKOVIĆ, D., JOVANOVIĆ, A. (2021), E-learning perspectives in higher education institutions, “Technological Forecasting and Social Change” 166, 120618. https://doi.org/10.1016/j.techfore.2021.12061810.1016/j.techfore.2021.120618 Search in Google Scholar

Monitoring of the education, labour and marketing communication market (2020), Sectoral Competence Council – Marketing Communication. Search in Google Scholar

MOURITZIS, D., VLACHOU, E., DIMITRAKOPOULOS, G., ZOGOPOULOS, V. (2018), Cyber-physical systems and education 4.0 – the teaching factory 4.0 concept, “Procedia Manufacturing” 23, 129-134. https://doi.org/10.1016/j.promfg.2018.04.00510.1016/j.promfg.2018.04.005 Search in Google Scholar

NEDELKOSKA, L. AND QUINTINI, G. (2018), Automation, skills use and training, OECD Social, Employment and Migration Working Papers No. 202, OECD Publishing, Paris. Search in Google Scholar

OGONOWSKA A. (2016), Competencein Contemporary Media Civilization, “Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura VIII (2), 14-26. Search in Google Scholar

ORCZYK, J., (2009), Around the concepts of qualifications and competences, “Human Resources Management”, No. 3-4, 19-32. Search in Google Scholar

RAMLEY, J. A. (2014). The changing role of higher education: Learning to deal with wicked problems. “Journal of Higher Education Outreach and Engagement”, 18(3), 7-22. Search in Google Scholar

ROZKRUT M. (2018), Digital competencesof information society, “Studies and Works WNEiZ US 54/3, 347-360, https://doi.org/10.18276/sip.2018.54/3-2510.18276/sip.2018.54/3-25 Search in Google Scholar

SPADA, I., CHIARELLO, F., BARANDONI, S., RUGGI, G., MARTINI, A., FANTONI, G. (2022), Are universities ready to deliver digital skills and competences? A text mining-based case study of marketing courses in Italy, “Technological Forecasting & Social Change, 182, 121869, https://doi.org/10.1016/j.techfore.2022.12186910.1016/j.techfore.2022.121869 Search in Google Scholar

VALOS, M. J., EWING, M. T., POWELL, I. H. (2010). Practitioner prognostications on the future of online marketing, “Journal of Marketing Management”, 26(3–4), 361–376. https://doi.org/10.1080/0267257100359476210.1080/02672571003594762 Search in Google Scholar

Cooperation between universities and enterprises from the marketing communication sector (2021), Sectoral Competence Council – Marketing Communication, https://radasektorowa-komunikacja.pl/wp-content/uploads/2021/04/Raport_Biznes_Nauka_Rada-Sektorowa_Komunikacja-_042021.pdf Search in Google Scholar

WYMBS, C. (2011). Digital Marketing: The Time for a New “Academic Major” Has Arrived, “Journal of Marketing Education”, 33(1), 93–106. https://doi.org/10.1177/027347531039254410.1177/0273475310392544 Search in Google Scholar

ZIZKA, L., MCGUNAGLE, D., CLARK, P. (2021), Sustainability in science, technology, engineering and mathematics (STEM) programs: Authentic engagement through a community-based approach, “Journal of Cleaner Production” 279, 123715, https://doi.org/10.1016/j.jclepro.2020.12371510.1016/j.jclepro.2020.123715 Search in Google Scholar

Articoli consigliati da Trend MD

Pianifica la tua conferenza remota con Sciendo