[
Ajzen, I. (2005). EBOOK: Attitudes, Personality and Behaviour. McGraw-hill education (UK).
]Search in Google Scholar
[
Alzate, M., Arce-Urriza, M., & Cebollada, J. (2021). What are consumers saying online about your products? Mining the text of online reviews to uncover hidden features. Journal of Digital & Social Media Marketing, 9(2), 169–186.
]Search in Google Scholar
[
Bae, S., & Lee, T. (2011). Gender differences in consumers’ perception of online consumer reviews. Electronic Commerce Research, 11(2), 201–214.
]Search in Google Scholar
[
Balchin, J. (2021). How the study of social media data has evolved through time, putting social media insights-led actions at the heart of many organisations’ strategy. Journal of Digital & Social Media Marketing, 9(1), 43–52.
]Search in Google Scholar
[
Beukeboom, C. J., Tanis, M., & Vermeulen, I. E. (2013). The language of extraversion: Extraverted people talk more abstractly, introverts are more concrete. Journal of Language and Social Psychology, 32(2), 191–201.
]Search in Google Scholar
[
Bronner, F., & De Hoog, R. (2011). Vacationers and eWOM: Who posts, and why, where, and what? Journal of Travel Research, 50(1), 15–26.
]Search in Google Scholar
[
Changchit, C., Cutshall, R., & Pham, A. (2022). Personality and demographic characteristics influence on consumers’ social commerce preference. Journal of Computer Information Systems, 62(1), 98–108.
]Search in Google Scholar
[
Chaudhary, P. (2022). Online Influencer Marketing – An Effective Marketing Technique for Strategic Branding, Resonating Communication and Customer Engagement. Management Dynamics, 22(1), 36–42. https://doi.org/10.57198/2583-4932.1296
]Search in Google Scholar
[
Dellarocas, C. (2006). Strategic Manipulation of Internet Opinion Forums: Implications for Consumers and Firms. Management Science, 52(10), 1577–1593. https://doi.org/10.1287/mnsc.1060.0567
]Search in Google Scholar
[
Eysenck, S. B., Eysenck, H. J., & Barrett, P. (1985). A revised version of the psychoticism scale. Personality and Individual Differences, 6(1), 21–29.
]Search in Google Scholar
[
Fantazzini, D., & Toktamysova, Z. (2015). Forecasting German car sales using Google data and multivariate models. International Journal of Production Economics, 170(December), 97–135. https://doi.org/10.1016/j.ijpe.2015.09.010
]Search in Google Scholar
[
Harris, E. G., & Lee, J. M. (2004). Illustrating a hierarchical approach for selecting personality traits in personnel decisions: An application of the 3M model. Journal of Business and Psychology, 19(1), 53–67.
]Search in Google Scholar
[
Ho, H. C., & Awan, M. A. (2019). The Gender Effect on Consumer Attitudes Toward Payment Methods: The Case of Online Chinese Customers. Journal of Internet Commerce, 18(2), 141–169. https://doi.org/10.1080/15332861.2019.1584010
]Search in Google Scholar
[
Hossain, M. A., & Rahman, S. (2021). Investigating the success of OGB in China: The influence of personality traits. Information Systems Frontiers, 23(3), 543–559.
]Search in Google Scholar
[
Jung, C. G. (2014). Collected works of CG Jung, volume 6: Psychological types (Vol. 38). Princeton University Press.
]Search in Google Scholar
[
Kulkarni, G., Kannan, P. K., & Moe, W. (2012). Using online search data to forecast new product sales. Decision Support Systems, 52(3), 604–611. https://doi.org/10.1016/j.dss.2011.10.017
]Search in Google Scholar
[
Laney, M. O. (2005). The hidden gifts of the introverted child: Helping your child thrive in an extroverted world. Workman Publishing.
]Search in Google Scholar
[
Lee, E., Ahn, J., & Kim, Y. J. (2014). Personality traits and self-presentation at Facebook. Personality and Individual Differences, 69(October), 162–167.
]Search in Google Scholar
[
Li, S. T., Pham, T. T., Chuang, H. C., & Wang, Z.-W. (2016). Does reliable information matter? Towards a trustworthy co-created recommendation model by mining unboxing reviews. Information Systems and E-Business Management, 14(1), 71–99. https://doi.org/10.1007/s10257-015-0275-6
]Search in Google Scholar
[
Lin, J.-S., Lee, Y.-I., Jin, Y., & Gilbreath, B. (2017). Personality traits, motivations, and emotional consequences of social media usage. Cyberpsychology, Behavior, and Social Networking, 20(10), 615–623.
]Search in Google Scholar
[
Lissitsa, S., & Kol, O. (2021). Four generational cohorts and hedonic m-shopping: Association between personality traits and purchase intention. Electronic Commerce Research, 21(2), 545–570.
]Search in Google Scholar
[
Lohmann, K. (2022). Personality as a Determinant of Customer Experience Quality and Value-in-Use in a Public Crisis Situation–The Case of E-Learning. Junior Management Science, 7(2), 390–411.
]Search in Google Scholar
[
Lu, X., He, S., Lian, S., Ba, S., & Wu, J. (2020). Is user-generated content always helpful? The effects of online forum browsing on consumers’ travel purchase decisions. Decision Support Systems, 137, 113368. https://doi.org/10.1016/j.dss.2020.113368
]Search in Google Scholar
[
McCrae, R. R., & Costa, P. T. (1987). Validation of the five-factor model of personality across instruments and observers. Journal of Personality and Social Psychology, 52(1), 81.
]Search in Google Scholar
[
Meenakshy, M., Chitta, S., & Srivastava, M. (2021). Online Word of Mouth in Hospitality and Tourism-A Review of Research from 2008 to 2020. JOHAR, 16(2), 17.
]Search in Google Scholar
[
Mehrotra, A., & Agarwal, R. (2009). Classifying customers on the basis of their attitudes towards telemarketing. Journal of Targeting, Measurement and Analysis for Marketing, 17(3), 171–193.
]Search in Google Scholar
[
Mehrotra, A., & Agarwal, R. (2020). Credit cards in a developing economy: A data mining approach. International Journal of Information and Decision Sciences, 12(4), 377–389.
]Search in Google Scholar
[
Mottram, A. J., & Fleming, M. J. (2009). Extraversion, impulsivity, and online group membership as predictors of problematic Internet use. Cyberpsychology & Behavior, 12(3), 319–321.
]Search in Google Scholar
[
Paulienė, R., & Sedneva, K. (2019). The influence of recommendations in social media on purchase intentions of generations Y and Z. Organizations and Markets in Emerging Economies, 10(2), 227–256.
]Search in Google Scholar
[
Qiu, L., Lin, H., Ramsay, J., & Yang, F. (2012). You are what you tweet: Personality expression and perception on Twitter. Journal of Research in Personality, 46(6), 710–718.
]Search in Google Scholar
[
Rashmi, & Nijhawan, G. (2022). Social Media Impacts on Personnel Competence and Capability Building Systems. Management Dynamics, 15(1), 30–37. https://doi.org/10.57198/2583-4932.1085
]Search in Google Scholar
[
Richmond, V. P., & McCroskey, J. C. (1998). Communication: Apprehension, avoidance, and effectiveness (5th ed.). Pearson College Division.
]Search in Google Scholar
[
Ryan, T., & Xenos, S. (2011). Who uses Facebook? An investigation into the relationship between the Big Five, shyness, narcissism, loneliness, and Facebook usage. Computers in Human Behavior, 27(5), 1658–1664.
]Search in Google Scholar
[
Sánchez-Franco, M. J., & Alonso-Dos-Santos, M. (2021). Exploring gender-based influences on key features of Airbnb accommodations. Economic Research-Ekonomska Istraživanja, 34(1), 2484–2505.
]Search in Google Scholar
[
Shephard, A., Pookulangara, S., Kinley, T. R., & Josiam, B. M. (2016). Media influence, fashion, and shopping: A gender perspective. Journal of Fashion Marketing and Management.
]Search in Google Scholar
[
Shumanov, M., & Johnson, L. (2021). Making conversations with chatbots more personalized. Computers in Human Behavior, 117(April), 106627.
]Search in Google Scholar
[
Terzis, V., Moridis, C. N., & Economides, A. A. (2012). The effect of emotional feedback on behavioral intention to use computer based assessment. Computers & Education, 59(2), 710–721.
]Search in Google Scholar
[
Wang, W., Ngai, E. W., & Wei, H. (2012). Explaining instant messaging continuance intention: The role of personality. International Journal of Human-Computer Interaction, 28(8), 500–510.
]Search in Google Scholar
[
Won, E. J. S., Oh, Y. K., & Choeh, J. Y. (2018). Perceptual mapping based on web search queries and consumer forum comments. International Journal of Market Research, 60(4), 394–407. https://doi.org/10.1177/1470785317745971
]Search in Google Scholar
[
Wu, W.-Y., & Ke, C.-C. (2015). An online shopping behavior model integrating personality traits, perceived risk, and technology acceptance. Social Behavior and Personality: An International Journal, 43(1), 85–97.
]Search in Google Scholar
[
Xu, Q. (2014). Should I trust him? The effects of reviewer profile characteristics on eWOM credibility. Computers in Human Behavior, 33, 136–144.
]Search in Google Scholar
[
Yoo, K. H., & Gretzel, U. (2008). What motivates consumers to write online travel reviews? Information Technology & Tourism, 10(4), 283–295.
]Search in Google Scholar
[
Zhang, J. J., & Tsai, W.-H. S. (2015). United We Shop! Chinese Consumers’ Online Group Buying. Journal of International Consumer Marketing, 27(1), 54–68. https://doi.org/10.1080/08961530.2014.967902
]Search in Google Scholar
[
Zhou, J. (2021). How putting the customer at the heart of everything can supercharge growth. Journal of Digital & Social Media Marketing, 9(3), 214–218.
]Search in Google Scholar