Despite the fact that university students have significant potential to influence the future state of the environment, few academic researchers have focused on environmental behaviour among university students in less developed and developing countries. In the extant literature, there is a need to assess the significance of value behaviour norm theory in different ‘private-sphere’ or ‘daily life’ human behaviours. This paper aimed to assess a possible chain effect between individual values, environmental consciousness and personal norms to promote private sphere Pro-Environmental behaviour among university students. (