Differences in Commercialization Policies of Innovations. Customer Perspective

Pubblicato online: 11 nov 2022

Pagine: 1020 - 1031

DOI: https://doi.org/10.2478/rtuect-2022-0076

Parole chiave

Principles of commercialization, customer segmentation, US, China and Europe, innovations, bioeconomy, decision making analysis

© 2022 Erlanda Atvare et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.