Features of an Internal Communication Platform for Corporate Employees. Meeting the Needs of Employees in a Hybrid Era

More and more corporations are adopting a hybrid work style in which employees can work both at the office and at home. The popularity of the hybrid workplace is a result of the Covid-19 pandemic crisis and one of the components of the hybrid work mode is the internal organizational communication platform without which the hybrid work mode could not exist However, internal platforms for corporate online organizational communication are not tailored to the needs of employees. Thus, this study outlines the characteristics that an internal communication platform between employees of a corporation must have to meet their needs. To find out which characteristics are important for the employees of a corporation, adequate data has been collected using a Kano questionnaire distributed online and analysed with the Kano quantitative method. The main result of the research is that the characteristics of the communication platform between employees must focus on meeting their psychological needs (e.g., the need for socialization, for recognition, to be motivated, etc.). The present paper provides a new perspective on how to communicate in organizations, focusing on the psychological needs of corporate employees since in the new hybrid era, meeting these needs with the help of online organizational communication is more important than technical attributes.