<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Sport is a key sector in the global economy with a strong influence in almost every sphere of business interest. The pandemic of COVID-19 has for a time paralysed all major branches of the economy with effects that are still felt today in some sectors. Sport being a conglomerate of business and connections, new challenges have emerged for all relevant actors involved. From the suspension of leagues to the closure of stadiums, the once-thriving sports business found itself navigating uncharted territories. This article delves into the dynamic realm where the love for sports intersects with the complexities of commerce, exploring how the industry coped with unprecedented challenges and adapted to the ever-evolving global landscape. However, sport is a rather volatile field and able to adapt to economic challenges, for example football, basketball and tennis have managed through various strategies to cope with crisis situations. The pandemic has created new opportunities and transformed the economics of sport.</p>
</abstract>

Sport is a key sector in the global economy with a strong influence in almost every sphere of business interest. The pandemic of COVID-19 has for a time paralysed all major branches of the economy with effects that are still felt today in some sectors. Sport being a conglomerate of business and connections, new challenges have emerged for all relevant actors involved. From the suspension of leagues to the closure of stadiums, the once-thriving sports business found itself navigating uncharted territories. This article delves into the dynamic realm where the love for sports intersects with the complexities of commerce, exploring how the industry coped with unprecedented challenges and adapted to the ever-evolving global landscape. However, sport is a rather volatile field and able to adapt to economic challenges, for example football, basketball and tennis have managed through various strategies to cope with crisis situations. The pandemic has created new opportunities and transformed the economics of sport.

Economic Whirlwinds: Navigating the Business of Sports Through the COVID-19

National University of Science and Technology Politehnica Bucharest

Proceedings of the International Conference on Business Excellence

This work is licensed under the Creative Commons Attribution 4.0 International License.

{"article-title":"Economic Whirlwinds: Navigating the Business of Sports Through the COVID-19"}

Sport is a key sector in the global economy with a strong influence in almost every sphere of business interest. The pandemic of COVID-19 has for a time...

Economic Whirlwinds: Navigating the Business of Sports Through the COVID-19

Pubblicato online: 03 lug 2024

Pagine: 2537 - 2547

DOI: https://doi.org/10.2478/picbe-2024-0213

Parole chiave
sport, economy, pandemic COVID-19, business, economic whirlwinds, challenges

© 2024 Georgiana Moiceanu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Economic Whirlwinds: Navigating the Business of Sports Through the COVID-19

Pubblicato online: 03 lug 2024

Pagine: 2537 - 2547

DOI: https://doi.org/10.2478/picbe-2024-0213

Parole chiavesport, economy, pandemic COVID-19, business, economic whirlwinds, challenges

© 2024 Georgiana Moiceanu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Parole chiave
sport, economy, pandemic COVID-19, business, economic whirlwinds, challenges