[
Ahmad, N. S., Musa, R., & Harun, M. H. M. (2016). The impact of social media content marketing (SMCM) towards brand health. Procedia Economics and Finance, 37, 331-336.
]Search in Google Scholar
[
Balaure, V. (coord.), Adăscăliței, V., Bălan, C., Boboc, Ș., Cătoiu, I., Olteanu, V., Pop, N.A. și Teodorescu, N. (2003). Marketing, ediția a II-a, Editura Uranus, București.
]Search in Google Scholar
[
Baltes, L. P. (2015). Content marketing-the fundamental tool of digital marketing. Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences, 111-118.
]Search in Google Scholar
[
Blockthrough (2020). Blockthrough Inc., Toronto, accesed at 10 February 2024, available at https://blockthrough.com/
]Search in Google Scholar
[
Content Marketing Institute (2022). Marketing Content, accesed at 10 February 2024, available at https://contentmarketinginstitute.com/
]Search in Google Scholar
[
Denning, Stephen. (2011). Arta povestirii în afaceri. Un ghid pentru lideri, Editura Publica, București.
]Search in Google Scholar
[
Du Plessis, C. (2017). The role of content marketing in social media content communities. South African Journal of Information Management, 19(1), 1-7.
]Search in Google Scholar
[
Kotler, P. și Keller, K. (2012). Marketing Management, 14th edition, Aspen Publishers, Gaithersburg.
]Search in Google Scholar
[
Pulizzi, Joe (2013). Epic Content Marketing, McGraw-Hill Education, New York.
]Search in Google Scholar
[
Red Bull, (2020). Red Bull GmbH, Salzburg, accesed at 10 February 2024, available at https://www.redbull.com/ro-ro/
]Search in Google Scholar
[
Red Bull, (2024). Sponsorship, accesed at 10 February 2024, available at redbull.com/inten/energydrink/contact-sponsorship
]Search in Google Scholar
[
Statista (2020). Statista GmbH, Hamburg, accesed at 10 February 2024, available at https://www.statista.com/
]Search in Google Scholar
[
Statista (2022). Content marketing - statistics & facts, accesed at 10 February 2024, available at https://www.statista.com/
]Search in Google Scholar
[
Taleb, Nassim Nicholas (2014). Antifragil, Curtea Veche Publishing, București.
]Search in Google Scholar
[
Varbanova, L. (2013). Strategic management in the arts. Routledge.
]Search in Google Scholar