INFORMAZIONI SU QUESTO ARTICOLO

Cita

Chang Y.-W., Hsu, P.-Y, Lan, Y.-C. (2019), Cooperation and competition between online travel agencies and hotels, Tourism Management, 71, 187-19610.1016/j.tourman.2018.08.026 Search in Google Scholar

Cirnu, R.M. (2004). Advertising or the art of persuasion, Educational and Pedagogical Publishing House, Bucharest. 75-77 Search in Google Scholar

Dwikesumasari P.R., Ervianty, R.M. (2017) Customer loyalty analysis of online travel agency app with customer satisfaction as a mediation variable, Advances in Intelligent Systems Research, volume 131, International Conference of Organizational Innovation (ICOI 2017). 104-108 Search in Google Scholar

Erdem, T. & Swait, J. (1998). Brand equity as a signaling phenomenon. Journal of Consumer Psychology, 7(2), 131-157.10.1207/s15327663jcp0702_02 Search in Google Scholar

Guillet B.D., Mattila A., Gao L. (2020) The effects of choice set size and information filtering mechanisms on online hotel booking, International Journal of Hospitality Management, 87, 102379.10.1016/j.ijhm.2019.102379 Search in Google Scholar

Ibáñez, M.A., & Barbu, P.G. (2017). Place branding in tourism: a review of theoretical approaches and management practices, Tourism & Management Studies, 13(4), 2017, 10-19, DOI: 10.18089/tms.2017.13402, pp. 10-11 Open DOISearch in Google Scholar

Jamrozy U., Lawonk, K. (2017). The multiple dimensions of consumption values in ecotourism International Journal of Culture, Tourism and Hospitality Research, 11(1), pp.18-34 Search in Google Scholar

Kim E., Tang, L., Bosselman, R. (2018). Measuring customer perceptions of restaurant innovativeness: developing and validating a scale, International Journal on Hospitality Management, 74, 85-9810.1016/j.ijhm.2018.02.018 Search in Google Scholar

Kim, J., Sharma, S., Setzekorn, K. (2002). A framework for building brand equity online for pureplay B2C retailers and services. International Journal on Media Management, 4(2), 123-133.10.1080/14241270209389989 Search in Google Scholar

Kotler, Ph., Keller, K.L. (2012). Marketing Management, 14th Edition, Pearson Prentice Hall Search in Google Scholar

Lee K.-W., Han H., Hwang J. (2017). Developing a matrix for assessing serviceability of US online travel agency websites, Social Behavior and Personality, 45(1), 115-12610.2224/sbp.5479 Search in Google Scholar

Leuthesser, L. A. (1988). Defining, measuring and managing brand equity: A conference summary. Cambridge, MA: Marketing Science Institute, Report, 88-104 Search in Google Scholar

Madar, A., Neacsu, N.A. (2020). Tourists’ vision about the implementation of sustainable development practices in the hospitality industry in Romania. Proceedings of the 14th International Conference on Business Excellence 2020, 769-779.10.2478/picbe-2020-0073 Search in Google Scholar

Page, S.J., Connell, J. (2020). Tourism: A Modern Synthesis, 5th, Routledge Publishing House, New York, NY, USA, 15-1710.4324/9781003005520 Search in Google Scholar

eISSN:
2558-9652
Lingua:
Inglese
Frequenza di pubblicazione:
Volume Open
Argomenti della rivista:
Business and Economics, Political Economics, other, Business Management, Industrial Chemistry, Energy Harvesting and Conversion