Ways to create an effective positioning of Romanian universities through identity, image and promotion elements

Pubblicato online: 29 nov 2019

Pagine: 47 - 55

DOI: https://doi.org/10.2478/picbe-2019-0006

Parole chiave

educational marketing, university marketing, brand of the university, institutional identity, institutional image, higher education

© 2019 Marius Bălăşescu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.