[Bearden, W.O., Netemeyer, R.G., & Teel, J.E. (1989). Measurement of consumer susceptibility to interpersonal influence. Journal of Consumer Research, 473-481.10.1086/209186]Search in Google Scholar
[Bonds-Raacke, J., & Raacke, J. (2010). MySpace and Facebook: Identifying dimensions of uses and gratifications for friend networking sites. Individual Differences Research, 8(1), 27-33.]Search in Google Scholar
[Boyd, D.M., & Ellison, N.B. (2008). Social Network Sites: Definition, History, and Scholarship. Journal of Computer- Mediated Communication, 13, 210-230.]Search in Google Scholar
[Burnkrant, R.E., & Cousineau, A. (1975). Informational and normative social influence in buyer behavior. Journal of Consumer Research, 206-215.10.1086/208633]Search in Google Scholar
[Cha, J. (2009). Shopping on social networking Web sites: Attitudes toward real versus virtual items. Journal of Interactive Advertising, 10(1), 77-93.10.1080/15252019.2009.10722164]Search in Google Scholar
[Cohen, J. (1988). Statistical power analysis for the behavioral sciences: Lawrence Erlbaum.]Search in Google Scholar
[Coyle, J.R., & Thorson, E. (2001). The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of advertising, 65-77.10.1080/00913367.2001.10673646]Search in Google Scholar
[Deighton, J., & Kornfeld, L. (2009). Interactivity's Unanticipated Consequences for Marketers and Marketing. Journal of Interactive Marketing, 23(1), 4-10.10.1016/j.intmar.2008.10.001]Search in Google Scholar
[Deutsch, M., & Gerard, H.B. (1955). A study of normative and informational social influences upon individual judgment. The journal of abnormal and social psychology, 51(3), 629.10.1037/h004640813286010]Search in Google Scholar
[Dumitrescu, L., Stanciu, O., Tichindelean, M., & Vinerean, S. (2011). Disclosing The Promising Power Of Social Media-An Important Digital Marketing Tool. Studies in Business and Economics, 6(1), 37-45.]Search in Google Scholar
[Gangadharbatla, H. (2008). Facebook me: Collective self-esteem, need to belong, and internet self-efficacy as predictors of the Generation's attitudes toward social networking sites. Journal of Interactive Advertising, 8(2), 1-28.10.1080/15252019.2008.10722138]Search in Google Scholar
[Gwinner, K., & Swanson, S.R. (2003). A model of fan identification: Antecedents and sponsorship outcomes. Journal of services marketing, 17(3), 275-294.10.1108/08876040310474828]Search in Google Scholar
[Kelly, L., Kerr, G., & Drennan, J. (2010). Avoidance of Advertising in Social Networking Sites: The Teenage Perspective. Journal of Interactive Advertising, 10(2), 16-27.10.1080/15252019.2010.10722167]Search in Google Scholar
[Kotrlik, J.W., & Williams, H.A. (2003). The Incorporation of Effect Size in Information Technology, Learning, Information Technology, Learning, and Performance Research and Performance Research. Information Technology, Learning, and Performance Journal, 21(1), 1.]Search in Google Scholar
[Kozinets, R.V., De Valck, K., Wojnicki, A.C., & Wilner, S.J.S. (2010). Networked narratives: Understanding word-ofmouth marketing in online communities. Journal of Marketing, 74(2), 71-89.10.1509/jm.74.2.71]Search in Google Scholar
[Leng, H.K. (2013). Methodological Issues in Using Data from Social Networking Sites. Cyberpsychology, Behavior, and Social Networking.10.1089/cyber.2012.0355]Search in Google Scholar
[Leng, H.K., Ngiam, H.S., & Kuo, T.Y. (2008). Limitations on the Use of Sports Celebrities in Influencing Consumption Behaviour. Paper presented at the Classifying Disability & Sports Technology Conference, Crowne Plaza Hotel, Singapore.]Search in Google Scholar
[O'Reilly, N., Berger, I.E., Hernandez, T., Parent, M.M., & Seguin, B. (2012). Understanding adolescent sport participation through online social media. Sport, Business and Management: An International Journal, 2(1), 69-81.10.1108/20426781211207674]Search in Google Scholar
[Pallant, J. (2010). SPSS Survival Manual (4th ed.). Maidenhead: Open University Press.]Search in Google Scholar
[Pincus, S., & Waters, L. (1977). Informational social influence and product quality judgments. Journal of Applied Psychology; Journal of Applied Psychology, 62(5), 615.10.1037/0021-9010.62.5.615]Search in Google Scholar
[Prendergast, G., Ko, D., & Yuen, S.Y.V. (2010). Online word of mouth and consumer purchase intentions. International Journal of Advertising, 29(5), 687-708.10.2501/S0265048710201427]Search in Google Scholar
[Raacke, J., & Bonds-Raacke, J. (2008). MySpace and Facebook: Applying the uses and gratifications theory to exploring friend-networking sites. CyberPsychology & Behavior, 11(2), 169-174.10.1089/cpb.2007.0056]Search in Google Scholar
[Ridings, C.M., Gefen, D., & Arinze, B. (2002). Some antecedents and effects of trust in virtual communities. The Journal of Strategic Information Systems, 11(3-4), 271-295.10.1016/S0963-8687(02)00021-5]Search in Google Scholar
[Sen, S., & Lerman, D. (2007). Why are you telling me this? An examination into negative consumer reviews on the Web. Journal of Interactive Marketing, 21(4), 76-94.10.1002/dir.20090]Search in Google Scholar
[Wallace, L., Wilson, J., & Miloch, K. (2011). Sporting Facebook: A content analysis of NCAA organizational sport pages and Big 12 Conference athletic department pages. International Journal of Sport Communication, 4(4), 422-444. 10.1123/ijsc.4.4.422]Search in Google Scholar