The Effect of Brand Association and Brand Image on the Brand Awareness of Lithuanian Companies of Digital Products

Pubblicato online: 12 dic 2024

Pagine: 392 - 400

Ricevuto: 20 mag 2024

Accettato: 29 ago 2024

DOI: https://doi.org/10.2478/orga-2024-0028

Parole chiave

Brand Awareness, Brand Association, Brand Image, Digital Products

© 2024 Gita Šakytė-Statnickė., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.