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Just “performance nonsense”?: How recipients process news photos of activists’ symbolic actions about climate change politics

   | 06 lug 2021
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Figure 1

Visual frame processing modelSource: based on Geise & Baden, 2015
Visual frame processing modelSource: based on Geise & Baden, 2015

Dimensions of polysemy in visual frame processing

Stage of visual frame processing Dimension of polysemy
perception & selection of elements denotative
stylistic
decoding of elements denotative
stylistic
affective
frame elaboration (connecting elements) associative
frame interpretation (overall meaning construction) connotative

Symbolic action photos used in analysis

Image no. & title ENGO (source) Image description Message description
1. wind turbine Greenpeace & TckTckTck (Shayne Robinson for Greenpeace) Volunteers of Greenpeace and TckTckTck raise a wind turbine at dawn on the beach in Durban during COP17. The volunteers and the wind turbine are visible only as silhouettes. To “send a message of hope for the latest round of climate change talks [which] must be a new dawn for the international negotiations to agree a fair, ambitious and legally binding treaty to avert climate chaos” (Greenpeace, 2011a).
2. lighting candles WWF (Gerardo Garcia for Reuters) Activists from the WWF light candles arranged in the shape of the Earth on the beach in Cancún during COP16 in preparation for a demonstration. The WWF is “calling for a catch up plan to prevent climate change” after negotiations on a binding treaty for emission cuts failed at COP15 in Copenhagen (Reuters, 2010). The action mirrors the annual “Earth Hour”, organised by the WWF, when people, businesses, and landmarks around the world switch off their lights and light candles to “shine a light on climate action” (World Wide Fund for Nature, 2017).
3. drowning landmarks Greenpeace (Eduardo Verdugo for Associated Press) Greenpeace activists in the water hold cardboard models of famous landmarks from around the world during COP16 in Cancún. In the background, a beach and hotels are visible. To “remind governments that the rising tide of climate impacts, be they economic, environmental or humanitarian will affect each and every one of us – rich and poor if leaders don’t make the choice in Cancun to take immediate action to combat climate change” (Greenpeace, 2010b; punctuation in original).
4. balloon over Maya temple Greenpeace (Prometeo Lucero for Greenpeace) A hot air balloon by Greenpeace with the message “Rescue the Climate” floats over the ruins of the Mayan city of Chichen Itza and the surrounding forest in Yucatan. “Greenpeace is sending the message that even the most advanced civilizations can collapse, and urges that if we do not act, climate change could have devastating consequences for humanity […] governments can – and must – set us on the path to a safe future – by making climate change history” (Greenpeace, 2010a).
5. ‘Hope?’ Greenpeace & TckTckTck (Israel Leal for Associated Press) Greenpeace and TckTckTck activists form the question “hope?” with their bodies on the beach of Cancún during COP16. The action had a second group of activists “dressed as delegates [as they] swam out to sea and were ‘swept away’ by a sea of troubled talks” (Greenpeace, 2010c). The activists forming the word “hope?” would then rise up “to push a giant life ring into the sea and rescue the floundering negotiators” (Greenpeace, 2010c). This was done “to bring a message of hope to the negotiators heading into these talks and to show them that civil society is ready to act on climate change and so should they” (Greenpeace, 2010c).
6. heads in the sand Sierra Club (Agence France-Presse) Activists from the Sierra Club with flags – representing countries, the World Bank, and the Shell Company – on their backs put their heads in the sand on the beach in Durban during COP17. Activists in the background who wear animal masks hold cardboards representing windmills and a solar panel. To “highlight governments that continue to bury their heads in the sand and block critical action at the negotiations” (Sierra Club, 2011). The windmills and solar panel in the background “represent the clean energy that can safely power our future” (Sierra Club, 2011).
7. message in a bottle Oxfam (Reuters) Volunteers from Oxfam place a giant inflatable bottle with the message “urgent – save lives in Cancun” at the beach of Cancún during COP16. Tourists are also visible. The bottle also contained print-outs of selected messages from people having used “#tweet-bottle” on Twitter (not visible in the photo). The bottle was then displayed “outside the conference centre” to “send a message of urgency to government representatives meeting in Cancún” (Oxfam Australia, 2010).
8. lion's head Local children in Durban, Greenpeace & TckTckTck (Shayne Robinson for Greenpeace) An aerial view of 1,500 children who form a lion's head on the beach in Durban during COP17. To “send a message to the leaders of COP17: show some courage for the climate” (Greenpeace, 2011b)
eISSN:
2003-184X
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Inglese