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The Next Age of Retailing: Learning from Influencers’ Strategies

Sara Rosengren

Sara Rosengren

Chaired Professor of Marketing, Center for Retailing, Stockholm School of Economics
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Rosengren, Sara
, 
Colin Campbell

Colin Campbell

Associate Professor of Marketing, Knauss School of Business, University of San Diego
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Campbell, Colin
 e 
Justine Rapp Farrell

Justine Rapp Farrell

Associate Professor of Marketing, Knauss School of Business, University of San Diego
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Rapp Farrell, Justine
  
19 apr 2025
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Pubblicato online: 19 apr 2025
Pagine: 18 - 23
DOI: https://doi.org/10.2478/nimmir-2025-0003
Parole chiave
© 2025 Sara Rosengren et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Rosengren, Sara
Chaired Professor of Marketing, Center for Retailing, Stockholm School of Economics
Campbell, Colin
Associate Professor of Marketing, Knauss School of Business, University of San Diego
Rapp Farrell, Justine
Associate Professor of Marketing, Knauss School of Business, University of San Diego
Lingua:
Inglese
Frequenza di pubblicazione:
2 volte all'anno
Argomenti della rivista:
Economia e business, Economia politica, Finanze pubbliche e teoria fiscale, Business management, Marketing, vednite, relazioni con il cliente, Managemente, organizzazione, corporate governance, Business Management, altro
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