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No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation

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30 apr 2022
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Gonzalez-Arcos, C.; Joubert, A. M.; Scaraboto, D.; Guesalaga, R.; & Sandberg, J. (2021): “How do I carry all this now? Understanding consumer resistance to sustainability interventions,” Journal of Marketing, Vol. 85(3), 44–61. doi.org/10.1177/0022242921992052 Search in Google Scholar