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Logo Shape and Color as Drivers of Change in Brand Evaluation and Recognition

Matia Torbarina

Matia Torbarina

University of Rijeka, Faculty of Economics and BusinessCroatia
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Torbarina, Matia
, 
Nina Grgurić Čop

Nina Grgurić Čop

University of Rijeka, Faculty of Economics and BusinessCroatia
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Čop, Nina Grgurić
 e 
Lara Jelenc

Lara Jelenc

University of Rijeka, Faculty of Economics and BusinessCroatia
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Jelenc, Lara
  
18 apr 2021
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Pubblicato online: 18 apr 2021
Pagine: 33 - 45
Ricevuto: 01 mar 2020
Accettato: 01 feb 2021
DOI: https://doi.org/10.2478/ngoe-2021-0004
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© 2021 Matia Torbarina et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Torbarina, Matia
University of Rijeka, Faculty of Economics and BusinessCroatia
Čop, Nina Grgurić
University of Rijeka, Faculty of Economics and BusinessCroatia
Jelenc, Lara
University of Rijeka, Faculty of Economics and BusinessCroatia
Lingua:
Inglese
Frequenza di pubblicazione:
4 volte all'anno
Argomenti della rivista:
Economia e business, Economia politica, Politica economica, Business management, Managemente, organizzazione, corporate governance, Matematica e statistica per economi, Statistica
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