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The Impact of Sustainability Marketing on Young Consumers: A Cross-Regional Study of Eastern and Western Europe

Jemima Rodrigues

Jemima Rodrigues

Master of Business Administration, Vytautas Magnus University, Faculty of Economics and Management, Vytautas Magnus University. Address: K. Donelaičio str. 58, LT-44248 KaunasLithuania
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Rodrigues, Jemima
 e 
Lina Pilelienė

Lina Pilelienė

Professor at Vytautas Magnus University, Faculty of Economics and Management, Vytautas Magnus University. Address: K. Donelaičio str. 52, LT-44248 KaunasLithuania
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Pilelienė, Lina
  
06 ago 2025
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Pubblicato online: 06 ago 2025
Pagine: 71 - 84
Ricevuto: 30 gen 2025
Accettato: 30 mag 2025
DOI: https://doi.org/10.2478/mosr-2024-0012
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© 2024 Jemima Rodrigues et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Rodrigues, Jemima
Master of Business Administration, Vytautas Magnus University, Faculty of Economics and Management, Vytautas Magnus University. Address: K. Donelaičio str. 58, LT-44248 KaunasLithuania
Pilelienė, Lina
Professor at Vytautas Magnus University, Faculty of Economics and Management, Vytautas Magnus University. Address: K. Donelaičio str. 52, LT-44248 KaunasLithuania
Lingua:
Inglese
Frequenza di pubblicazione:
2 volte all'anno
Argomenti della rivista:
Economia e business, Business management, Marketing, vednite, relazioni con il cliente, Managemente, organizzazione, corporate governance, Sviluppo degli affari, change management, cooperazione, Risorse umane, pratica del lavoro e carriera
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