INFORMAZIONI SU QUESTO ARTICOLO

Cita

1. Acosta, P. M., Devasagayam, R. (2010). Brand Cult: Extending the Notion of Brand Communities // Marketing Management Journal. Vol. 20(1), pp. 165–176. Internet access: http://www.mmaglobal.org/publications/MMJ/MMJ-Issues/2010-Spring/MMJ-2010-Spring-Vol20-Issue1-Acosta-Devasagayam-pp165-176.pdf [accessed May 15, 2021]. Search in Google Scholar

2. Ališauskienė, M. (2010). Moderniosios religijos formavimosi prielaidos, raiška ir ypatumai // Kultūra ir visuomenė: socialinių tyrimų žurnalas. Vol 1, issue 2, pp. 85–99. Internet access: https://www.vdu.lt/cris/bitstream/20.500.12259/32164/1/ISSN2335-8777_2010_N_1_2.PG_85-99.pdf [accessed May 13, 2021]. Search in Google Scholar

3. American Marketing Association. (2017). The Drivers of Brand Loyalty May Surprise You. Internet access: https://www.ama.org/marketing-news/the-drivers-of-brand-loyaltymay-surprise-you/ [accessed May 7, 2021]. Search in Google Scholar

4. Arvidsson, A. (2014). Christianity and Consumer Culture // Sociologica. Vol. 8(3). doi: 10.2383/79479 Search in Google Scholar

5. Baeva, V. (2020). Christianity and Local Cults: Parallels between Catholic and Orthodox Traditions (on Examples from Poland and Bulgaria) // E-journal in the Field of Humanities, VIII. Vol 18. Internet access: http://www.abcdar.com/magazine/XVIII/Dzl_2020_br18_06_Vihra_Baeva_110%20g%20Petar%20Dinekov_Hristianstvo_i_mestni_kultove.pdf [accessed May 3, 2021]. Search in Google Scholar

6. Bakanauskas, A., Bičiūnaitė, V. (2011). Vartotojo ir prekės ženklo modelių elementų derinimas // Management Theory and Studies for Rural Business and Infrastructure Development. Nr. 4 (28) pp. 15–24. Search in Google Scholar

7. Barrowclough, D. A. (2007). Putting Cult in Context: Ritual, Religion and Cult in Temple Period Malta / Cult in Context: Reconsidering Ritual in Archaeology, pp. 45–53. Internet access: https://www.academia.edu/5137896/Putting_Cult_In_Context_Ritual_Religion_and_Cult_in_Temple_Period_Malta [accessed March 13, 2021]. Search in Google Scholar

8. Burns, D. J., Fawcett, J. K. (2012). The Role of Brands in a Consumer Culture: Can Strong Brands Serve as a Substitute for a Relationship with God? // Journal of Biblical Integration in Business. Vol. 15(2), pp. 28–42. Internet access: https://cbfa-jbib.org/index.php/jbib/article/view/150/150 [accessed March 11, 2021]. Search in Google Scholar

9. Campbell, J. (2018). Mitai, kuriais gyvename. – Vilnius: Tyto Alba. Search in Google Scholar

10. Cant, M. C., Machado, R., Seaborne, H. C. (2014). Brand Advocates–An Apple Phenomenon? An Exploratory Study on Brand Advocacy amongst Apple Consumers // Journal of Corporate Ownership & Control, 11(2), pp. 535–541. doi: doi.org/10.22495/cocv11i2c6p1. Search in Google Scholar

11. Devasagayam, R., Heuvel, D. A. V. (2004). Geofree Brandcomms: Building Brand Communities Using Blogs / In British Academy of Marketing Annual Conference, Gloucestershire, England. Search in Google Scholar

12. Eliade, M. (2013). The Quest: History and Meaning in Religion. – University of Chicago Press. Search in Google Scholar

13. Goldfayn, A. L. (2012). Evangelist Marketing: What Apple, Amazon, and Netflix Understand about Their Customers (That Your Company Probably Doesn’t).– BenBella Books. Search in Google Scholar

14. Graves, R. V. (2014). Go Sell It on the Mountain: The Religions of Iconic Brands Apple, Nike, and Disney / Doctoral dissertation, Harvard University. Search in Google Scholar

15. Harju, A., Moisander, J. (2014). Fans on the Threshold: Steve Jobs, the Sacred in Memorialisation and the Hero within. N. Campbell, J. Desmond, J. Fitchett, D. Kavanagh, P. McDonagh, A. O’Driscoll, A. & A. Prothero (Eds.) // Myth and the Market. pp. 51–64. doi: 10.13140/2.1.5037.7609. Search in Google Scholar

16. Hunt, S. J. (2017). Religion in Western society. – Macmillan International Higher Education. Search in Google Scholar

17. Hurskaya, S. (2019). Brand Myths and the Construction of Reality / Doctoral dissertation, Empire State College. Internet access: https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&ved=2ahUKEwi836ug17P7AhXqpIsKHRKzA-AQFnoECBAQAQ&url=https%3A%2F%2Felearning.unyp.cz%2Fpluginfile.php%2F58141%2Fmod_data%2Fcontent%2F5507%2FHurskaya%252C%2520Sviatlana_514392_Final%2520Project_Thesis.pdf&usg=AOvVaw33Z1KfKpERgMN2Vr3OXCkz [accessed March 9, 2021]. Search in Google Scholar

18. Kotler, P., Keller, K. L. (2006). Marketing Management. – Upper Saddle River. New Jersey. Search in Google Scholar

19. Kuo, Y. F., Feng, L. H. (2013). Relationships among Community Interaction Characteristics, Perceived Benefits, Community Commitment, and Oppositional Brand Loyalty in Online Brand Communities // International Journal of Information Management. Vol. 33(6), pp. 948–962. doi:10.1016/j.ijinfomgt.2013.08.005.10.1016/j.ijinfomgt.2013.08.005 Search in Google Scholar

20. Lindstrom, M. (2006). Brand Sense // Audio-Tech Business Book Summaries 15–1. Vol. 15, No. 1 (2 sections). Section 1, January 2006. Internet access: https://motamem.org/wp-content/uploads/2016/01/brandsense.pdf [accessed March 2, 2021]. Search in Google Scholar

21. Kuzma, A., Kuzma, A., Kuzma, J. (2009). How Religion has Embraced Marketing and the Implications for Business // Journal of Management and Marketing Research. Vol. 2, pp. 1–10. Internet access: https://www.aabri.com/manuscripts/08072.pdf [accessed May 9, 2021]. Search in Google Scholar

22. Malinowski, B. (2014). Magic, Science and Religion and Other Essays. – Read Books Ltd. Search in Google Scholar

23. Mokhlis, S. (2009). Relevancy and Measurement of Religiosity in Consumer Behavior Research // International Business Research. Vol. 2(3), pp. 75–84. doi: 10.5539/ibr.v2n3p7510.5539/ibr.v2n3p75 Search in Google Scholar

24. Nongbri, B. (2013). Before Religion. – New Haven: Yale University Press.10.12987/yale/9780300154160.001.0001 Search in Google Scholar

25. Obiegbu, C. J., Larsen, G., Ellis, N. (2020). Experiential Brand Loyalty: Towards an Extended Conceptualisation of Consumer Allegiance to Brands // Marketing Theory. Vol. 20(3), pp. 251–271. doi: 10.1177/14705931198851 Search in Google Scholar

26. Peškaitis, A., Glodenis, D. (2000). Šiuolaikinis religingumas. – Vilnius. Search in Google Scholar

27. Pogačnik, A., Črnič, A. (2014). Religion: Religious Elements of the Apple Phenomenon // The Journal of Religion and Popular Culture. Vol. 26(3), pp. 353–364. Internet access: https://www.utpjournals.press/doi/abs/10.3138/jrpc.26.3.353 [accessed January 10, 2021]. Search in Google Scholar

28. Sarkar, A., Sarkar, J. G. (2017). Sing Hosanna for the Brands: the Process of Substituting Religion with Brand // Society and Business Review. Internet access: https://www.emerald.com/insight/content/doi/10.1108/SBR-02-2016-0015/full/html [accessed January 15, 2021]. Search in Google Scholar

29. Scholes, J. (2012). The Coca-Cola Brand and Religion / In Understanding Religion and Popular Culture (pp. 149–166). – Routledge. Search in Google Scholar

30. Verkaik, O. (2013). Religious Architecture. – Amsterdam University Press, Amsterdam. Search in Google Scholar

31. Vinodhini, Y., Mahboob, A. (2015). Spiritual Branding Challenges Ahead // Trends, Challenges & Innovations in Management. Vol. 3, pp. 47–50. - Zenon Academic publishing. Search in Google Scholar

32. Wortmann, J. H., Park, C. L. (2008). Religion and Spirituality in Adjustment Following Bereavement: An Integrative Review // Death studies. Vol. 32(8), pp. 703–736. doi: 10.1080/0748118080228950710.1080/07481180802289507 Search in Google Scholar